SVP Marketing Boot Camps

Profile

u003cp class=p2\u003eu003cstrongu003eWhat We’re Looking For:u003c/strongu003eu003c/pu003enu003cp class=p1\u003e2U is looking for an experienced leader to assume the SVP of Marketing Boot Camps role within the Marketing team, reporting to the Chief Marketing Officer. u003c/pu003enu003cp class=p1\u003eThe SVP, Marketing Boot Camps is responsible for driving revenue growth and improving marketing efficiency for 2U’s Boot Camp Business through the creation, implementation, and monitoring of marketing strategies in support of 2U’s goals. This role will directly drive demand generation performance, audience segmentation and targeting, Brand marketing, and event strategy and engagement, while working closely across Marketing’s operational centers of excellence. The ideal candidate must be a data-driven, growth-oriented, and a cross-team contributor with experience across all marketing functions, but a track record in scaling demand-generation. This position requires an individual with a creative approach, the desire to drive-growth, and the ability to partner with leadership to build a scalable revenue engine. We’re looking for a passionate and proven leader with a firm grasp of the latest digital and direct marketing strategies, and brand development experience gained in a B2C environment.u003c/pu003enu003cp class=p2\u003eu003cstrongu003eResponsibilities Include, But Are Not Limited To:u003c/strongu003eu003c/pu003enu003culu003enu003cli class=p1\u003eDevelop and own ongoing strategy for all facets of marketing across Boot Camp’s portfolio of partner programs. u003c/liu003enu003cli class=p1\u003eDirect accountability for delivery against annual financial goals related to Boot Camp enrollment growth and efficiency.u003c/liu003enu003cli class=p1\u003eWork collaboratively with various internal teams to identify and implement new marketing programs and tactics based on development of ROI-based business justification.u003c/liu003enu003cli class=p1\u003eAccountable for forecasting Boot Camp performance vs. goals. u003c/liu003enu003cli class=p1\u003eAssume direct ROI responsibility for portfolio of Boot Camp programs and maximizing profitability of these programs over time. u003c/liu003enu003cli class=p1\u003eLead the development of all brand positioning, messaging, and creative for Boot Camp’s partner graduate programs. u003c/liu003enu003cli class=p1\u003eEnsure consistent brand expression through all consumer touch points, and maintain the high brand standards of our university partners. u003c/liu003enu003cli class=p1\u003ePlay lead customer for internal creative, web, email and content teams with the aim of maximizing enrollment in our partner programs. u003c/liu003enu003cli class=p1\u003eDevelop metric driven strategies to drive program health and work with various internal teams to move the dial on prospect conversion rates through nurture strategies such as events, webinars, content marketing and other sales strategies. u003c/liu003enu003cli class=p1\u003eWork with the full marketing department, executive team and program general managers to optimize both short-term opportunities and long-term brand building/growth opportunities including the cross-selling and upselling of products across the 2U portfolio. u003c/liu003enu003cli class=p1\u003eServe as lead voice for Boot Camp marketing across all senior leadership functions.u003c/liu003enu003cli class=p1\u003eMust be able to present to all levels at a university, up to and including deans. Must be able to convey complex marketing topics to a wide audience, with an eye toward influencing key internal and external stakeholders. Ensure exceptional partner relationship management across the team, leading by example.u003c/liu003enu003cli class=p1\u003eMotivate and lead a high performing and results oriented team to generate a growing stream of leads each month, improve the user journey throughout the marketing funnel, identify and streamline best practices, communicate subject matter expertise across the marketing matrix, engage in budget-related activities, and act as a change agent for systems and process alignment.u003c/liu003enu003c/ulu003enu003cp class=p2\u003eu003cstrongu003eThings That Should Be In Your Background:u003c/strongu003eu003c/pu003enu003culu003enu003cli class=p1\u003e10 years of experience in digital marketing; 5 years in leadershipu003c/liu003enu003cli class=p1\u003eSuccessful experience building a go-to-market strategy and marketing plan in a scaling environment; Ability to optimize a marketing budget and make every dollar count.u003c/liu003enu003cli class=p1\u003eKnows the numbers and focused on constant and never-ending improvement; Consistent track record of achieving or exceeding marketing targets.u003c/liu003enu003cli class=p1\u003eUnderstanding of lead generation strategy and tactics and use of tactics to create preference and drive conversions on the path to purchaseu003c/liu003enu003cli class=p1\u003eStrong knowledge of digital marketing technologies and new developments in the spaceu003c/liu003enu003cli class=p1\u003eAbility to understand consumer needs and translate them into effective marketing messagesu003c/liu003enu003cli class=p1\u003eStrong analytical and problem solving skills with proficiency in interpreting datau003c/liu003enu003cli class=p1\u003eProven ability to manage and lead a high-performing teamu003c/liu003enu003c/ulu003enu003cp class=p2\u003eu003cstrongu003eAbout 2U Inc. (NASDAQ: TWOU)u003c/strongu003eu003c/pu003enu003cp class=p2\u003eAt 2U, we power world-class online education and in-person boot camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help universities fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our university partners are there to help them succeed.Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. **MEMBERS ONLY**SIGN UP NOW***.. has acquired and integrated two companies broadening our portfolio of education offerings into short courses with GetSmarter and boot camps with Trilogy. This role supports our Trilogy line of business.u003c/pu003enu003cp class=p2\u003e u003c/pu003enu003cp class=p2\u003eu003cstrongu003eAbout Trilogy u003c/strongu003eu003c/pu003enu003cp class=p2\u003eTrilogy Education, a brand of 2U Inc., partners with the best universities in the world to create and manage skills-based instructional programs (boot camps) to provide training for today’s workers with tomorrow’s skills. u003c/pu003enu003cp class=p2\u003eu003cstrongu003e2U Diversity and Inclusion Statementu003c/strongu003eu003c/pu003enu003cp class=p2\u003eAt 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same. u003c/pu003enu003cp class=p2\u003eu003cstrongu003eBenefits u0026amp; Cultureu003c/strongu003eu003c/pu003enu003cp class=p2\u003eWorking at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.u003c/pu003enu003cp class=p2\u003e2U offers a comprehensive benefits package:u003c/pu003enu003culu003enu003cli class=p2\u003eMedical, dental, and vision coverageu003c/liu003enu003cli class=p2\u003eLife insurance, disability and 401(k)u003c/liu003enu003cli class=p2\u003eUnlimited snacks and drinksu003c/liu003enu003cli class=p2\u003eTuition reimbursement programu003c/liu003enu003cli class=p2\u003eGenerous paid leave policies including unlimited PTOu003c/liu003enu003cliu003eAdditional time off benefits include: volunteer days, parental leave, and a company-wide winter break from Christmas through New Years!u003c/liu003enu003c/ulu003enu003cp class=p2\u003eTo learn more, visit 2U.com. #NoBackRowu003c/pu003enu003cp class=p2\u003e u003c/pu003enu003cp class=p2\u003eNote: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.u003c/pu003enu003cp class=p2\u003e2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.u003c/pu003e}

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