Sr Manager Paid Media

Profile

u003cpu003eUnder the general guidance of the Associate Vice President of Marketing, the Sr. Paid Media Manager will lead strategy and implementation for all direct-response lead generation efforts within paid search and paid social media to effectively yield new enrollments for Adler Universityu0026rsquo;s three-campus system.u0026nbsp; The Sr. Paid Media Manager provides thought-leadership to the University while leveraging industry knowledge and best practices to promote the mission and vision of the Office of Marketing u0026amp; Communications in alignment with Adleru0026rsquo;s overarching enrollment, fundraising, and awareness goals.u0026nbsp; Supports culture development and management efforts.u003c/pu003enu003cpu003eu003cstrongu003eEducation/Experience:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eBacheloru0026rsquo;s degree in marketing, digital advertising, business, or a related discipline is required.u003c/liu003enu003cliu003eMinimum seven (7) years of paid media campaign execution experience - Google AdWords, Bing, Facebook/Instagram, and LinkedIn is required.u003c/liu003enu003cliu003eMinimum five (5) years of paid media strategy development and management experience, with a focus on direct response / lead generation is required.u003c/liu003enu003cliu003eSpecific experience in higher education or agencies preferred.u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eKnowledge, Skills, and Attitudesu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eDemonstrated experience with utilizing deep technical knowledge of ad platforms and optimization tacticsu003c/liu003enu003cliu003eExperience with third-party vendor management required (ie. web developers, digital creative agencies, paid media consultants, etc.)u003c/liu003enu003cliu003eDeep knowledge of the SEM industry, including paid search advertising models, paid social advertising, and best practices and evolving trends within eachu003c/liu003enu003cliu003eKnowledge of web usability, user experience, and conversion optimization preferredu003c/liu003enu003cliu003eProgrammatic marketing knowledge preferred, but not requiredu003c/liu003enu003cliu003eStrong understanding of full funnel performance analysis (from lead generation, through the recruiting pipeline, and ultimately to student acquisition)u003c/liu003enu003cliu003eCRM knowledge (Salesforce preferred); emphasis on the ability to extract and manipulate raw data to create custom reports and/or reporting templatesu003c/liu003enu003cliu003eBasic HTML/CSS; CMS (WordPress) experience preferredu003c/liu003enu003cliu003eFamiliarity with how digital ads are served and tracked using pixels, URL parameters, etcu003c/liu003enu003cliu003eAbility to build audience strategy using owned data and finding new opportunities to expand reachu003c/liu003enu003cliu003eDemonstrated experience with creating effective ad copyu003c/liu003enu003cliu003eExtremely well organized; able to balance tight timelines, competing priorities, and business needs across multiple programsu003c/liu003enu003cliu003eAbility to both think strategically and execute tacticallyu003c/liu003enu003cliu003eAbility to consistently identify opportunities for improvement and make recommendations based on observationsu003c/liu003enu003cliu003eStrong critical thinking, problem-solving and visioning acumenu003c/liu003enu003cliu003eAbility to proactively identify challenges and barriers to stated objective and employ assistance in addressing theseu003c/liu003enu003cliu003eStrong collaboration acumen and abilitiesu003c/liu003enu003cliu003eDemonstration of Emotional Intelligence and professional maturityu003c/liu003enu003cliu003eProficient and functional knowledge of MS Office (Work, Excel, PowerPoint, and Outlook); advanced proficiency in Microsoft Excel specifically: pivot tables, VLOOKUPS and customized chart buildingu003c/liu003enu003cliu003eStrong research acumen and abilitiesu003c/liu003enu003cliu003eStrong communication acumen including written, oral, and listeningu003c/liu003enu003cliu003eStrong demonstration of alignment with Adleru0026rsquo;s social justice mission and visionu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eEssential Duties u0026amp; Responsibilities: u003c/strongu003eu003c/pu003enu003cpu003eu003cstrongu003eStrategy Development u0026amp; Implementation: u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eDrive the planning, development, and implementation of comprehensive paid media strategies to generate direct response, qualified leads that yield new student enrollmentsu003c/liu003enu003cliu003eGuide and execute the daily maintenance of paid media campaigns including monitoring the spend and performance of accounts, troubleshooting issues, and identifying new opportunitiesu003c/liu003enu003cliu003eExecute bid and other campaign strategies in order to achieve monthly performance goals as well as proactively manage over or under performance of lead, spend, and cost-per-lead pacingu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eReporting, Analysis, and Optimization:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eMonitor performance and analyzing campaign data to develop and maintain the overall paid media strategy, campaign optimization, effective budget management, and efficient return on ad spendu003c/liu003enu003cliu003eEnsure accurate forecasting of monthly lead volume and spend as well as creating and maintaining regular reporting and presenting results to senior leadership.u003c/liu003enu003cliu003eDistill and analyze campaign performance data for a portfolio of 20 programs across three campuses; utilize data to make and implement recommendations on paid media optimizations and/or new strategiesu003c/liu003enu003cliu003eConduct keyword research, audience segmentation analysis, and historical data reviews to establish strategies to meet and exceed KPIsu003c/liu003enu003cliu003ePerform audience, industry, and program research to develop new campaign ideasu003c/liu003enu003cliu003eUsing 3rd party tools (ie. Google Analytics, Salesforce, ad platforms, etc), analyze various key performance data within all paid media channels to optimize lead volume and cost efficiency of individual campaigns, and adjust strategies and budgets accordinglyu003c/liu003enu003cliu003eDevelop and maintain performance reporting, both scheduled and ad hoc; deliver reporting materials, reports and presentations to leadershipu003c/liu003enu003cliu003eStay abreast of innovations within Paid Search, Paid Social, and the competitive landscape to develop relevant, successful strategiesu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eCross-functional Team Collaboration:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eCollaborate with internal team members and external vendors to strategize, create, and execute on effective and ad creativeu003c/liu003enu003cliu003eWork with Admissions to identify areas of opportunity and/or refinements to enhance, improve, and test marketing campaigns, messaging, and audience / keyword targetingu003c/liu003enu003cliu003eManage and maintain strong relationships with third-party vendors including web developers, SEO analysts, and paid media consultantsu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eWork Environment (Physical Demands):u0026nbsp; u003c/strongu003eThe usual and customary methods of performing the jobs functions require the following physical demands: some lifting, carrying, pushing, and/or pulling and significant fine finger dexterity. Generally, the job requires 80% sitting, 10% walking, and 10% standing. This job is performed in a generally clean and healthy environment.u003c/pu003enu003cpu003eThis is a full-time position in Chicago with a hybrid schedule, working on campus and remotely.u003c/pu003enu003cpu003eu003cstrongu003eUniversal Core Behaviors:u003c/strongu003eu003c/pu003enu003cpu003eu003cstrongu003eCommunication:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eEffectively expresses oneself in all oral and written communications.u003c/liu003enu003cliu003eExhibits good listening and comprehension skills.u003c/liu003enu003cliu003eKeeps others informed, as well as responds, in a timely manner.u003c/liu003enu003cliu003eDemonstrates match between words and actions.u003c/liu003enu003cliu003eResponds with tact, diplomacy, respect and composure when dealing with others.u003c/liu003enu003cliu003ePromotes the spirit and essence of the Schoolu0026rsquo;s Vision, Mission, Values and Key Strategies through both verbal and written communication.u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eTeamwork and Collaboration:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eCooperates with others toward the achievement of common goals.u003c/liu003enu003cliu003eSeeks consensus and win-win solutions to problems and conflicts.u003c/liu003enu003cliu003eContributes actively and participates fully in team initiatives.u003c/liu003enu003cliu003ePuts success of the team above own interests.u003c/liu003enu003cliu003eBuilds and maintains constructive work relationshipsu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eResponsive to Change:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eSupports changes in the work environment.u003c/liu003enu003cliu003eDisplays a proactive, problem-solving approach toward work.u003c/liu003enu003cliu003eCommitted to life-long learning by continuously increasing skills, knowledge and effectiveness.u003c/liu003enu003cliu003eActively seeks and initiates creative and innovative solutions.u003c/liu003enu003cliu003eExercises sound, accurate and informed independent judgment when needed.u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eQuality-Driven and Accountable:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eResults-oriented and committed to quality through continuous process improvement.u003c/liu003enu003cliu003eEliminates ineffective activities and closes performance gaps.u003c/liu003enu003cliu003eAnticipates and responds to customer needs.u003c/liu003enu003cliu003eMonitors own performance, accept responsibility for actions and actively seeks feedback.u003c/liu003enu003cliu003eMeets deadlines and completes projects and activities in professional, timely manner.u003c/liu003enu003cliu003eSeeks opportunities to increase productivity and/or reduce costs while maintaining highest quality standards (fiscally responsible).u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eSupport of Vision, Mission, Values, Key Strategies:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eSupports and models the Schoolu0026rsquo;s Values of: social interest, compassion, justice, respect for the individual, honors diversity and difference, intellectual rigor, optimism and collaboration.u003c/liu003enu003cliu003eArticulates the Schoolu0026rsquo;s Vision, Mission, and Key Strategies in a way to educate others.u003c/liu003enu003cliu003eDemonstrates active commitment in advancing the Schoolu0026rsquo;s Vision, Mission and Key Strategies.u003c/liu003enu003cliu003eExhibits personal integrity, honesty, zeal and compassion.u003c/liu003enu003cliu003eAligns work processes to advance the Schoolu0026rsquo;s strategic plan and key strategies.u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eEqual Opportunity Employeru003c/strongu003eu003c/pu003enu003cpu003eu003cemu003eIt is the policy of Adler University that all persons are entitled to Equal Employment Opportunity (EEO) protection. The University does not discriminate against any individual for employment because of age, religion, race, color, gender, gender identity, sexual orientation, national origin, ancestry, marital status, physical or mental disability, military status (including unfavorable discharge from the military), or any other category protected by federal, state, or local law. u003c/emu003eu003c/pu003enu003cpu003eu003cemu003eu0026nbsp;u003c/emu003eu003c/pu003enu003cpu003eu003cemu003eAs part of the Adleru0027s equal employment opportunity policy, Adler will also take affirmative actionu0026nbsp;to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities.u003c/emu003eu003c/pu003e,EqualOpportunityEmployerDescription:null,PayTransparencyPolicyStatement:null,MatchScore:1.0,HasApplied:false,ApplicationJobBoardName:null,ApplicationJobBoardId:null,DateApplied:null,Salaried:true,CompensationAmount:null,PublishingStatus:1,Links:[],BehaviorCriteria:[],MotivationCriteria:[],EducationCriteria:[],LicenseAndCertificationCriteria:[],SkillCriteria:[],WorkExperienceCriteria:[],JobBoardMemberships:[{JobBoardId:5b64ce7f-14b5-443e-344c-7e8db470f3bd,PublishedInternal:true,PublishedExternal:false,ExternalPostedDate:null,InternalPostedDate:2022-03-16T15:41:14.918Z},{JobBoardId:b809b751-42a6-bffa-f3ce-536e549e35d9,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-03-16T15:41:14.918Z,InternalPostedDate:null}],AssessmentUri:null,AssessmentStatus:null,OpportunityIsClosed:false,TravelRequired:null,TravelDescription:null,SupervisorName:null,Assessments:[],ApplicationId:null,CompensationAnnualMinimum:null,CompensationAnnualMaximum:null,CompensationHourlyMinimum:null,CompensationHourlyMaximum:null,CompensationCurrency:null});

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