Location
Phoenix, AZ, United States
Posted on
May 25, 2023
Profile
We are seeking a skilled and experienced Director of Marketing to join our team. As the Director of New Partner Marketing, you will evaluate, create, and implement marketing strategies to help new practices achieve their growth goals. We seek someone passionate about dental or orthodontic marketing who strongly desires to support new practices to succeed. This is your role if you are a highly organized, self-motivated leader who thrives on making an impactful difference.
This position is based in Phoenix, Arizona.
What youll do
You will work on-site with our new Owner Doctors, Practice Managers, and VP of Integration to listen, learn and evaluate their marketing strategy, current tactics, and campaigns.
You will evaluate each brand and provide recommendations to improve their current marketing efforts.
You will act as the main point of contact, for marketing, for the first 4 to 6 months, working directly to onboard new partners into our marketing programs and recommended strategy enhancements.
Working directly with the VP of Integration, you will schedule an on-site visit with each new practice once they have selected to onboard our marketing services.
In collaboration with the VP of Marketing and our digital partners, you will provide each new partner with an onboarding marketing presentation that includes programs and tactics to increase recent patient acquisition.
Acting as the marketing liaison, you will ensure the successful integration of the proposed marketing plan, track ROI, and provide a handoff to the Regional Marketing Manager when appropriate.
How youll do it
Key Responsibilities:
You are a road warrior! This role requires an extensive amount of travel and schedule flexibility.
Work closely with new practices to learn and understand their business goals, target audience, and current marketing efforts. Including all digital marketing (website, listing management, SEO, PPC), community, referral, and local marketing tactics.
Develop a deep understanding of each practices patient communication platforms and efforts and provide recommendations to integrate and improve the utilization of the platform/tools for marketing campaigns.
Work directly with Owner Doctors and their teams to transfer ownership of marketing assets.
Conduct market research to identify industry trends and consumer behavior that can inform a new marketing strategy.
Develop a comprehensive marketing plan for new practices that includes a mix of digital and traditional marketing tactics to increase same-store sales.
Collect documents and share best practices; create program guides and collateral to communicate with existing partners.
Track, understand, and apply learnings from KPIs to establish benchmarks and reporting for marketing campaigns. Evaluate and report ROI.
Must have the ability to influence marketing business decisions and provide input from a marketing perspective on other business decisions such as operations, communications, IT, recruiting, and employee retention.
Provide ongoing support and guidance to new practices and Owner Doctor to ensure their marketing efforts are practical and aligned with their business goals.
Stay up-to-date with the latest marketing trends and technologies to keep our partners innovative and competitive.
Up to 80% travel is required
Requirements
Qualifications:
Bachelors degree in marketing, business, or a related field
7 years of marketing experience, focusing on integration and new patient acquisition, preferably in dental or healthcare.
Strong analytical skills and the ability to use data to inform marketing decisions.
Excellent communication skills, both written and verbal, and the ability to collaborate effectively with cross-functional teams.
Experience working with marketing automation tools, CRM systems, and other marketing platforms and technologies.
Ability to work independently and manage multiple projects simultaneously.
If you are a strategic thinker with a proven track record of developing successful marketing strategies, we encourage you to apply for this exciting opportunity to make a significant impact on our new partners growth and success.
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