Digital and Social Media Manager

Profile

Digital and Social Media Manager
Category:
Staff
Locations:
Delhi, NY
Posted:
Mar 2, 2021
Closes:
Open Until Filled
Type:
Full-time
Position ID:
128377
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About SUNY Delhi:
SUNY Delhi has been delivering a student-centered education in the foothills of the scenic Catskill Mountains for more than 100 years. An innovative approach to student success by expanding baccalaureate programs and adding satellite campuses and online platforms has led to record enrollment. A member of the State University of New York system, SUNY Delhi offers its employees generous benefits, a supportive environment, and the chance to work among energetic colleagues and students on a friendly and inclusive campus. SUNY Delhi values its relationship with the broader community; it has been recognized for forming partnerships that enhance regional economic growth, as well as its commitment to civic engagement and service learning. Its home, the Village of Delhi, has been called one of America's Coolest Small Towns for its outdoor recreational opportunities and quaint shops, galleries, and local artisans on a thriving and walkable Main Street. That small-town charm is balanced by easy access to major metropolitan areas like Binghamton, the Capital District, and New York City.
Job Description:
SUNY Delhi seeks a dynamic, forward thinking, and engaging Digital and Social Media Manager to the join the Office of Marketing & Communications. SUNY Delhi prides itself on being a welcoming college community for all. Diversity, equity and inclusiveness are integral components of the highest quality academic programs and the strongest campus climate. The college seeks a wide range of applicants for its positions so that inclusive excellence will be affirmed.
The Digital and Social Media Manager is responsible for:
The planning, execution, and assessment of the College's digital and social media communications.
Scheduling and producing engaging, relevant, professional content for the College's social media sites for targeted audiences, as well as providing oversight and training to all SUNY Delhi affiliated site managers.
Designing and executing paid digital and social media ads and campaigns, working closely with all College departments, and support efforts in paid, earned, and owned media to elevate the reputation of our College.
Maintaining and enhancing the College's engaging and positive online presence, and continuously monitor and respond to messages/posts in a professional and timely manner.
The manager is a team player, who will work collaboratively with the other members of the Marketing and Communications team, assisting with a variety of projects and assignments as needed in a fast-paced work environment.
Requirements:
Bachelor degree in marketing, communication, digital media, or related field.
Experience managing social media efforts for an organization with proven measurable success, using web, social media, and email analytics to gain insight and develop new strategies.
Exceptional written, oral, interpersonal, and presentation skills. Must have the ability to adapt tone and style of writing to varying audiences.
In-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Snapchat, LinkedIn, TikTok, etc.) and how each can be strategically deployed.
Creative, logical, organized, detail and service oriented, professional, and able to work both autonomously and as part of a team in a fast-paced office setting.
Committed to our campus values of diversity, equity, and inclusion.
Ability and willingness to work evenings, weekends, and be on-call after regular business hours.
Preferred Qualifications
Experience working in higher education, especially within admissions, alumni affairs, communications/marketing, or student development (residence life, student activities, etc.).
Advanced education and training (master's degree or advanced certifications) related to communications, marketing and/or digital media.
2 years of direct experience managing social media on behalf of an organization that serves multiple stakeholders and has a broad audience.
Photography and videography skills with finished products used for professional communications, including experience with photo and video editing software.
Experience writing stories that serve and engage multiple audiences.
Knowledge of search engine optimization and best practices for web content.
Experience designing and implementing paid social media or digital advertising campaigns.
Strong understanding of Facebook's business and ads manager platforms, experience in Twitter, LinkedIn, and other social platforms' ads managers.
Additional Information:
Budget Title: Senior Staff Assistant, SL-3
12 month position
Work Schedule: Full-Time including evenings, and weekends
Reports to: Vice President College Relations
This position offers full New York State UUP (FT)
, benefits which are among the most comprehensive in the country with an excellent fringe benefits package
Click here for more Information for Prospective Employees
SUNY Delhi has a strong commitment to Affirmative Action and Cultural Diversity. The College welcomes responses from women, minorities, individuals with disabilities and veterans.
SUNY Delhi is committed to providing a safe and productive learning and living community for our students and employees. To achieve that goal, we conduct background investigations for all final candidates being considered for employment. Any offer of employment is contingent on the successful completion of the background check.
Application Instructions:
To apply, please submit:
Letter of interest
Resume or Curriculum Vitae
****
. Position will remain open until filled.
SUNY Delhi is an AA/EO Employer

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