Director Engagement Marketing

Profile

Description

The Director, Engagement Marketing identifies how Member Engagement Marketing will develop and influence the application of member-centric strategies to accelerate business goal achievement. The Director, Engagement Marketing requires an in-depth understanding of how organization capabilities interrelate across the function or segment.

Responsibilities

This position provides leadership for Humana Healthy Horizon in Florida and will work collaboratively with the Regional President, Regional VP of Operations, Chief Financial Officer and Regional VP of Long Term Care to ensure overall strategies are aligned with the market level business objectives. This position will oversee the Medicaid community agenda and field-based outreach teams, along with a focus on innovation and member experience to develop market leading provider and community engagement and member engagement to forge strong external relationships. This position is responsible for forecasting and has accountability in achieving growth (Acquisition and retention) targets. This is an external and internal facing role.

Primary Responsibilities:

Develop and execute and continually update overall strategies for Medicaid and LTC product offerings to maximize product growth, member retention, innovation and member and provider experience Drive smart Growth in membership and market share in designated market by developing solid relationships across segments and departments (Network, marketing, clinical, quality, finance)

Drive smart Growth in membership and market share in designated market by developing solid relationships across segments and departments (Network, marketing, clinical, quality, finance)

Lead, develop and uphold accountability of Medicaid products forecasting models with complete understanding of Auto assignment algorithms, eligibility requirements, self-select, and involuntary vs voluntary term ratios

Manage local Medicaid field-based outreach teams

Ability to address local market nuances and unique requirements to assure that we are keeping healthcare 'local' while maintaining a strong presence in the market

Partner with local and functional teams to assure appropriate health plan benefit design and value-added services

Formulate impactful relationships that drive engagement with community-based organizations and faith-based organizations

Develop and implement provider engagement strategies (including Field-based approaches and face to face visits Providers) in partnership with Network partners that specifically focuses on membership growth and retention and making Humana the insurer of choice

Lead and provide oversight for the Field community outreach team that orchestrates member events, potential consumer events, and community-based goodwill and general awareness that make Humana the insurer of choice

Manage and uphold accountability for marketing, sponsorship and outreach budgets

Ensure compliance to health plan State contract for MCO functions entailing Marketing, Communications, Engagement with Community Based Providers and Provider Network and outreach activities

Lead and develop top field talent in designated markets, while creating bench strength and opportunities for professional growth within the team * Primary Responsibilities: You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in

Required Qualifications

Master's Degree

8 years of experience developing and deploying marketing/growth strategies or campaigns with positive outcomes

5 years of management experience Experience building relationships with senior leadership, community or state organizations, providers, advocacy groups, and / or government leadership

Experience using data analysis to drive results (examples: trend membership, measure ROI, forecasting, measuring growth outcomes or other)

Knowledge, experience and analytic skills necessary to govern internal shared service teams to identify and root cause trends

Experience in Florida market

Experience leading teams directly or indirectly

Preferred Qualifications

Experience in Government Programs (Medicare, Medicaid, LTSS/LTC)

Existing relationships with Medicaid referral sources in Florida (i.e. CBOs, providers, faith based organizations)

Prior Marketing Experience

Healthcare, financial services, or insurance experience a plus

Additional Information

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com