Sr. Associate Brand Manager - Innovation

Profile

SUMMARY:

The Senior Associate Brand Manager (SABM) of Innovation is a key contributor to the growth plans for the business teams, responsible for leading cross functional teams in planning, execution and analysis of various initiatives. The SABM role includes development of strategic business and innovation marketing plans to achieve corporate and brand volume, profit and share objectives.

ESSENTIAL DUTIES & RESPONSIBILITIES:

Apply curiosity & analysis to synthesize complex information into action including landscape assessment and deep dive into consumer, shopper, category, competition and channel dynamics and shifts

Distill insights to develop winning consumer concepts, drives successful business models, and delivers best in class commercialization

Participate in development and execution of marketing strategies including brand positioning, communication strategies, advertising and consumer promotion initiatives in support of the brand team

Lead the development and execution of product and packaging innovation plans including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance

Work hand-in-hand with the sales organization to understand and integrate customer strategies in business and brand plans

Proactively work with Sales Strategy and Planning partners to ensure forecast accuracy, maximization of opportunities and development of plans to deliver against JBP objectives

Manage volume forecast for innovation initiatives, coordinating between demand and supply planning to deliver best-in-class forecast accuracy

Lead all facets of P&L development including identification of size of opportunity/pricing, cost of goods optimization, and manufacturing efficiencies to drive profitable financial projections.

REQUIREMENTS:

An MBA or equivalent education/experience is required

A minimum 3 years of relevant marketing experience required; innovation/product commercialization experience is preferred

Demonstrated strong analytical strategic thinking skills are required; strong communication and presentation skills are required; strong collaborator with a demonstrated ability to lead cross functional teams; proven ability to effectively manage multiple projects in a dynamic environment is required

Experience with Nielsen and/or IRI is preferred

6-10 trips per year

This position will be based in the Chicago Corporate Office

Work Shift:

1ST SHIFT (United States of America)

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Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

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Our team members make the difference. If you are ready to grow your career with an industry leader and want to positively impact the team and community around you, then join us in helping us in raising expectations.Join us on the journey.

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We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business.

We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work.

To learn more about our culture, please read Our Purpose (http://www.tysonfoods.com/who-we-are/our-story/purpose-values) .

Tyson Foods, Inc. is an Equal Opportunity Employer. If you are unable to apply for career opportunities through use of this site due to an impairment or disability, please contact (479) 290-5000 for further assistance.

Company info

Tyson Foods, Inc.
Website : https://www.tysonfoods.com/