Digital Marketing Manager

Profile

\u003cp\u003e\u003cstrong\u003eThe Opportunity: \u003c/strong\u003e\u003c/p\u003e
\u003cp\u003eMesirow is an independent, employee-owned financial services firm founded in 1937. Headquartered in Chicago with offices around the world, we serve clients through a personal, custom approach to reaching financial goals and acting as a force for social good. With capabilities spanning Global Investment Management, Capital Markets \u0026amp; Investment Banking, and Advisory Services, we invest in what matters: our clients, our communities and our culture. Mesirow was also recently named one of the Top Places to Work in Chicago by the \u003cem\u003eChicago Tribune\u003c/em\u003e and one of the Best Places to Work by \u003cem\u003eCrain\u0026rsquo;s Chicago Business\u003c/em\u003e.\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eMesirow Integrated Marketing and Communications\u003c/strong\u003e (IMC) oversees the Mesirow brand, creating a unified, seamless experience for all key stakeholders, from clients and prospects to the media and the people of Mesirow. The team integrates marketing activity across mixes of tactics, channels, and media environments, ensuring consistent, client-centric messaging and shaping go-to-market strategy for our core businesses in Global Investment Management, Capital Markets \u0026amp; Investment Banking, and Advisory Services.\u003c/p\u003e
\u003cp\u003eThe individual in this role will help develop and execute Mesirow\u0026rsquo;s digital marketing strategy, contributing to the creation, execution and tracking of client-centric online marketing initiatives that build the Mesirow brand while contributing to the acquisition, development and retention of high-value client relationships. This individual will also serve as the marketing liaison with Mesirow Information Technology and be an expert in the firm\u0026rsquo;s marketing technology platforms. The role reports into the firm\u0026rsquo;s Chief Marketing Officer and is based in the firm\u0026rsquo;s Chicago headquarters.\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eResponsibilities: \u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003e\u003cstrong\u003eBusiness line digital marketing support\u003c/strong\u003e: Partner with GIMD, CMIB and Advisory Services (Retirement Advisory Services, Fiduciary Solutions, Wealth Management) Business Line Marketers and business leaders to execute on digital initiatives through involvement in:
\u003cul\u003e
\u003cli\u003e\u003cstrong\u003e\u003cem\u003eMarketing technology platforms:\u003c/em\u003e\u003c/strong\u003e Partner with Mesirow IT team in the selection, implementation and ongoing use of Marketing Technology platforms (i.e. Red Oak, PitchReady, RFPIO, Pardot, PowerBI); use innovation, automation and technology to create efficiency and better client experiences.\u003c/li\u003e
\u003cli\u003e\u003cstrong\u003e\u003cem\u003eAutomated online and email campaigns: \u003c/em\u003e\u003c/strong\u003eManage ongoing campaigns in environments including LinkedIn, yahoo.com. Test and report on success metrics and analytics and incorporate customization based on engagement patterns.\u003c/li\u003e
\u003c/ul\u003e
\u003c/li\u003e
\u003cli\u003e\u003cstrong\u003eExternal website:\u003c/strong\u003e Oversee holistic activity (i.e. content management, SEO, personalization) for mesirow.com, sustaining a dynamic platform that showcases the firm\u0026rsquo;s most important content, products and services and aligns with the Mesirow brand; manage navigation and content as well as enhancements including SEO and site personalization.\u003c/li\u003e
\u003cli\u003e\u003cstrong\u003eSocial media strategy and execution\u003c/strong\u003e: Increase awareness of Mesirow brand, thought leadership, products and services; connect with communities and followers in a two-way conversation and prompt engagement across LinkedIn and Twitter; monitor alignment with Marketing Content Distribution Strategy.\u003c/li\u003e
\u003cli\u003e\u003cstrong\u003eData-driven insights:\u003c/strong\u003e Leverage data insights (generated from website, email and social media engagement) to better understand client / prospect behavior and partner with Business Line Marketers to improve content and outreach targeting. Monitor innovations in digital customer experience that may enable new and differentiated user experiences.\u003c/li\u003e
\u003cli\u003e\u003cstrong\u003eMetrics:\u003c/strong\u003e Generate quarterly metrics that can be used to: 1) generate new ideas; 2) talk to the success/failure of a campaign; 3) provide trend statistics; 4) demonstrate effectiveness of A/B testing to report to the businesses. Perform ROI analysis and report data findings, as well as identify strategies for continual improvement.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eRequirements: \u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eMinimum of 5 years\u0026rsquo; experience in B:B:C digital strategy, marketing technology/automation, website creation and management, social media strategy and data-driven innovation\u003c/li\u003e
\u003cli\u003eExperience with Content Management Systems (Acquia preferred), Client Relationship Management Systems (Salesforce preferred), Marketing Automation (Pardot preferred), Social Media Listening \u0026amp; Archiving (i.e. Hearsay, Hootsuite), Tableau, PowerBI and Google analytics\u003c/li\u003e
\u003cli\u003eClient-focused, solutions-oriented, team-oriented, driven, self-motivated\u003c/li\u003e
\u003cli\u003eStrong written and verbal skills; ability to communicate / collaborate effectively with internal colleagues including senior leaders\u003c/li\u003e
\u003cli\u003eAble to work within the construct of a well-defined master brand / understand brand value\u003c/li\u003e
\u003cli\u003eStrong sense of accountability and project ownership\u003c/li\u003e
\u003cli\u003eQuality in everything/strong attention to detail\u003c/li\u003e
\u003cli\u003eDependable, positive attitude, innovative, collegial and collaborative\u003c/li\u003e
\u003cli\u003eFour-year degree, preferable focus in marketing/communications\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u0026nbsp;\u003c/p\u003e
\u003cp\u003eEOE\u003c/p\u003e,EqualOpportunityEmployerDescription:null,PayTransparencyPolicyStatement:null,MatchScore:1.0,HasApplied:false,ApplicationJobBoardName:null,ApplicationJobBoardId:null,DateApplied:null,Salaried:true,CompensationAmount:null,PublishingStatus:1,Links:[],BehaviorCriteria:[],MotivationCriteria:[],EducationCriteria:[],LicenseAndCertificationCriteria:[],SkillCriteria:[],WorkExperienceCriteria:[],JobBoardMemberships:[{JobBoardId:69451223-cdce-4faf-9407-23a2cd5ac83b,PublishedInternal:true,PublishedExternal:true,ExternalPostedDate:2022-01-25T17:48:51.995Z,InternalPostedDate:2022-01-25T17:48:51.995Z}],AssessmentUri:null,AssessmentStatus:null,OpportunityIsClosed:false,TravelRequired:null,TravelDescription:null,SupervisorName:null,Assessments:[],ApplicationId:null,CompensationAnnualMinimum:null,CompensationAnnualMaximum:null,CompensationHourlyMinimum:null,CompensationHourlyMaximum:null,CompensationCurrency:null});

Company info

Mesirow Financial Holdings, Inc.
Website : http://www.mesirowfinancial.com/