Senior Director Engagement Lead

Profile

At Bristol Myers Squibb, we are inspired by a single vision - transforming patients' lives through science.In oncology, hematology, immunology and cardiovascular disease - and one of the most diverse and promising pipelines in the industry - each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Senior Director, Engagement Lead

Department Title and Description

Worldwide Customer Capabilities (WCC); Worldwide Engagement Planning and Content Capabilities (WEPCC); Worldwide Engagement and Channel Planning - The Worldwide Engagement and Channel Planning team drives zero-based, channel-agnostic engagement, content and measurement strategy and plans across WCC, leads digital and media channel planning in collaboration with our business partners, and leads cross-functional teams (business, matrix, agency partners) across WEPCC to execute and optimize those BMS digital campaigns, tactics, and programs to meet and exceed business strategy and objectives (including brand, medical, R&D).

Purpose/Objective of the Job:

Lead/coach a team of direct and other team members across a major market and therapeutic area as well as cross-functional matrix structure to pull through digital/media plans, brand campaigns, tactics and programs - driving operational effectiveness, business impact and objectives.

Interface and lead senior levels of leadership on key drivers of the overall BMS business to educate and drive alignment on digital strategy for their business

Drive seamless interaction between the business (e.g., brand, medical, R&D), the rest of the WEPCC team, Business Info and Analytics (BI&A), matrix teams and agencies. Partners with business and other WCC functions (e.g., field strategy/operations, meetings/congresses, patient engagement) on development of channel-agnostic engagement strategy followed by more specific digital channel strategy to meet business and customer needs.

Deliver channel insights and recommendations for ongoing optimization of business plans.

Leverage Digital Capabilities and Touchpoint Optimization principles, standards and best practices to drive customer engagement for the business. Examples include and are not limited to CRM, web sites, IVAs, eMail, Social Media, Remote Engagement and Search Engine Marketing. Other examples to be identified based on business/customer needs and prioritized according to the Capabilities Roadmaps.

Identify and run experiments with capabilities team to pilot/scale future digital marketing capabilities.

Key Responsibilities:

Leads and develops a team of engagement and channel planners across at least one major market and/or therapeutic area.

Leads planning across multiple internal business partners including medical, commercial, access, and engaging with multiple customers including HCP and consumer.

Contributes to continuous improvement of engagement, channel, content and analytic planning frameworks and tactical templates to use across this and other engagement teams.

Leads and coordinates regular insights and metrics discussions with business partners in partnership with the BI&A team to ensure frequent optimization of the engagement, content and channel plans.

Serves as a dedicated digital engagement lead for a regional or local business partner (e.g., brand and/or medical/R&D), their associated digital/media agency(ies) and leads cross-functional matrix teams to enable seamless execution of business strategy and lead execution of digital campaigns/tactics

Collaborates with business leads and WCC counterparts (e.g., sales, meetings partners) on channel-agnostic campaign/tactic strategy and provides input on the development of functional plans

Collaborates with BI&A to ensure KPI identification, measurement plans and optimization of digital programs.

Coordinates with Capabilities, Digital Production, and rest of WEPCC teams on the following activities:

Prioritization of campaigns and tactics

Definition of campaign/tactic success (e.g. development of metrics plan)

Evaluation and optimization of tactics

Driving tactical plan to accomplish KPI and business objectives

Provides digital expertise into the ongoing evolution of customer engagement model by working with business leads on critical business priorities

Maintains view of the competitive landscape and has a broad perspective across BMS and pharma industry to identify and drive best practice around digital expertise

Drives innovation culture and coordinates with business and capability leads to develop innovative digital tactics and apply metrics/analytics

Identifies long-term process needs of the business partners focused on digital capabilities and develops/executes a plan to address these.

Identify opportunities for synergies and collaboration within and across markets within a therapeutic area

Lead on the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverables

Partner with content stewards and production to provide early insight into cross-market material creation to drive content/asset re-use.

Deliver creative briefs and other necessary requirements documentation to support the development of digital programs and the production team

Provide budget recommendations and estimates for digital plan tactics

Monitor, manage and provide regular updates on campaign/project financials

Partner closely with Production to provide direction and support to project teams and implement changes when needed in order to achieve project objectives

Monitor project status and budget and provide regular reporting on progress, challenges, and solutions

Collaborate with other Engagement/Planning teams to enable consistency and best practice sharing across the enterprise

Identify business process and capability improvement opportunities aligned to the needs of the business/customers

Conducts multi-channel briefings for senior management and external representatives

Flex coverage across engagement teams on as-needed basis

(Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned)

Supervisory Responsibility (List job titles of positions that report directly or indirectly to this position and indicate nature of relationship)

Directors, ADs and Managers, Engagement

Key Stakeholders/Contacts - describe this position's key internal matrix relationships and key external stakeholders/clients - Internal (Business Partners/Leaders, BI&A Leaders, Capability Leads, Digital Production, Other WEPCC teams and External (Agencies and 3rd party Vendors).

Minimum Requirements:

4 year bachelor's degree required; MBA preferred

Significant experience in leading engagement, content, channel and analytics strategy

Proven coaching and competency development skills

Significant experience interfacing with senior-most levels of organizations

Expert-level experience in Digital Marketing, including:

Websites; knowledge of multi-screen/responsive web design

eMail campaigns

Display ad development

Search engine optimization

Search engine marketing

Interactive Visual Aids (Sales Rep's iPad Presentation)

Remote Engagement

Social media execution

Mobile apps

Health IT (e.g. EMR/EHR)

3rd party sponsorships (e.g. WebMD, Medscape, Epocrates, etc)

Proven ability in managing digital agencies, vendors, and cross-functional support teams

Significant experience in leading engagement, content, channel and analytics strategy

Proven coaching and competency development skills

Significant experience interfacing with senior-most levels of organizations

Expert-level experience in Digital Marketing, including:

Websites; knowledge of multi-screen/responsive web design

eMail campaigns

Display ad development

Search engine optimization

Search engine marketing

Interactive Visual Aids (Sales Rep's iPad Presentation)

Remote Engagement

Social media execution

Mobile apps

Health IT (e.g. EMR/EHR)

3rd party sponsorships (e.g. WebMD, Medscape, Epocrates, etc)

Proven ability in managing digital agencies, vendors, and cross-functional support teams

Demonstrated excellence in operational effectiveness

Proven track record of coordinating and collaboration across multiple teams to prioritize varying business objectives and drive action to meet business requirements; recognized as an influential leader with credibility in conflict management and expectation management

Proven track record of planning, prioritizing and organizing campaign development/execution through effective project management and internal negotiation skills to build consensus, resolve conflicts and manage expectations

7 years in project/program management and ability to effectively author creative briefs and project requirement documents

Experience and knowledge of the Legal/Medical/Regulatory review process

Strong oral, written and interpersonal communication skills

Experience working in the pharmaceutical or healthcare industry strongly preferred

Experience working with commercial and medical/R&D business partners preferred

Experience with meeting, congresses and sales channels is a plus but not required

Both US and ex-US business experience preferred but not required

Travel Required (nature and frequency): Infrequent (mostly virtual but could require minimal travel depending on market(s))

Overnight Absences Required (per typical month ) : Infrequent (mostly virtual but could require minimal travel depending on market(s))

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Company: Bristol-Myers Squibb

Req Number: R1527747_EN

Updated: 2020-07-23 00:00:00.000 UTC

Location: Princeton,New Jersey

Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.

Company info

Bristol-Myers Squibb Company
Website : http://www.bms.com