Lead Product Manager Content amp Go to Market

Profile

Job Information

Under Armour, Inc.

Lead Product Manager, Content & Go to Market

in

Lansing

Michigan

Lead Product Manager, Content & Go to Market

Date:

Jul 28, 2022

Location:

Remote, US

Company:

Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Lead Product Manager, Content & Go to Market will focus on maximizing the impact of brand storytelling and product activation through innovative consumer experiences within our global product team. In this role you will fuel digital growth within our commerce ecosystem by collaborating with digital product and design leaders as well as marketing, copy and creative teams to deliver compelling experiences that maximize the impact of brand and product campaigns.

Essential Duties & Responsibilities

You will own a complex set of projects and are accountable for both execution and setting direction for their projects. Product decisions are more nuanced and often balance long-term optimizations, as well as innovative test and learn initiatives.

You will work with business partners to identify programmatic solutions to remove manual pain points within the content management lifecycle. In this role you will partner with marketing team members to identify opportunities to bring campaign stories to life at a global scale and improve the ease of use of our CMS.

The Lead Product Manager works across their area ensuring integration and strategic fit within the broader product and product line. Works with cross functional stakeholders on a regular basis and is expected to identify and marshal resources as needed to be successful.

You know your competition by doing research and understanding the overall competitive landscape looking for ways to differentiate from the pack.

You write specifications and lead multidisciplinary teams (engineering, design, project management, etc.) to deliver features to our consumers.

The Lead will analyze customer feedback, product analytics and external benchmarking to identify new feature opportunities and make iterative product changes based. You will identify testing opportunities to maximize the impact of (personalization or other focus area) that focus on pain points and new capabilities for different customer segments.

You should provide clear, transparent communication about progress, priorities and decision making and what data points are driving the decision making and prioritization of the roadmap. Through these roadmaps you will influence partners by championing the value of personalization across the digital landscape of UA.

Qualifications (Knowledge, Skills & Abilities)

A successful Product Manager Lead is passionate about great products and the consumer experience.

You can define solutions for more complex user needs. They are perceived by team members to be in both Design and Engineering not just as a facilitator but a full partner / leader in innovation.

The Product Manager Lead drives the roadmap for their area. They are managing multiple projects in flight over significantly different time horizons. They escalate project timeline and coordination of issues and are the primary negotiator for their team

You can set clear direction for teams, collaborate with peers, and motivate them to achieve goals

You are a great storyteller, able to build a strong product narrative which clearly articulates the motivation for the project, goals, and path to success. You can frame the problem and solution in a logical and organized manner in both written and verbal communication. You are comfortable in presenting to groups of people and can do so in a persuasive manner.

You will be building broad consensus across multiple product teams on overall product direction and influencing other teams' projects accordingly. You are an active owner of the overall project team(s) health and ensure that team morale is high.

Education And / Or Experience

Minimum 5 years in software, technology, or consumer focused roles (E-Commerce experience preferred, Global experience a plus)​

Minimum 3 years in product management role driving consumer outcomes

Passionate about making all athletes better around the world.

Excellent analytical and problem-solving skills. Proven ability to find answers to business questions via hands-on exploration of data and research.

Experience in optimizing product features after release through data-driven iteration.

You can design digital process flows for data and people and have familiarity with prototyping tools such as Zeplin or InVision.

Ideally proficient in scrum/agile development methodologies and tools.

Other Requirements

Travel: IE- 1-2 times per quarter

Bachelor's degree in technology, marketing, math, or related discipline preferred.​

You have experience working with remote vendors, teammates, and customers in other countries.​

You are skilled at multi-tasking, prioritizing your work and problem solving.​

You are diligent in documenting and standardizing your work.

You have experience working with Agile tools such as Jira, collaboration tools like Confluence and Roadmunk.

Return to Work Designation: Fully Remote

Relocation

No relocation provided Fully Remote

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies

here

Company info

Under Armour, Inc.
Website : http://www.underarmour.com