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Job Details

Luxury Marketing Manager

Company name
Realogy Holdings Corp

Location
Beverly Hills, CA, United States

Employment Type
Full-Time

Industry
Manager, Marketing, Real Estate

Posted on
May 13, 2021

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:,ActualValueFromSolar:null},{QuestionName:External Title,AnswerValue:Luxury Marketing Manager,VerityZone:formtext4,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Employment Type,AnswerValue:Full-time ,VerityZone:formtext16,QuestionType:radio,ActualValueFromSolar:null},{QuestionName:About Us,AnswerValue:\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003e\u003ca href=\http://www.realogy.com/\ target=\_blank\\u003eRealogy Holdings Corp.\u003c/a\u003e\u0026nbsp;(NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includes\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003esome of the most recognized names in real estate: \u003ca href=\https://www.bhgre.com/\ target=\_blank\\u003eBetter Homes and Gardens® Real Estate\u003c/a\u003e, \u003ca href=\https://www.century21.com/\ target=\_blank\\u003eCentury 21®\u003c/a\u003e, \u003ca href=\https://www.coldwellbanker.com/\ target=\_blank\\u003eColdwell Banker®\u003c/a\u003e, \u003ca href=\https://www.cbcworldwide.com/\ target=\_blank\\u003eColdwell Banker Commercial®\u003c/a\u003e, \u003ca href=\https://www.corcoran.com/\ target=\_blank\\u003eCorcoran®\u003c/a\u003e, \u003ca href=\https://www.era.com/\ target=\_blank\\u003eERA®\u003c/a\u003e, \u003ca href=\https://www.sothebysrealty.com/eng\ target=\_blank\\u003eSotheby\u0027s International Realty®\u003c/a\u003e. Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogy\u0027s affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eAt Realogy, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. \u003cstrong\u003eWe pursue talent \u003c/strong\u003e– strategic thinkers who are eager to innovate, focused on execution and accountable for results. \u003cstrong\u003eWe value diversity \u003c/strong\u003e– respecting backgrounds, cultures, perspectives.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cbr\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eYou’ll find our commitment to diversity reflected in our achievements:\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eForbes 2020 Best Employers for Diversity.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eRecognized on the 2020 Human Rights Campaign \u003ca href=\https://urldefense.com/v3/__https:/c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2499490-1\u0026amp;h=414592108\u0026amp;u=https*3A*2F*2Fwww.hrc.org*2Fcampaigns*2Fcorporate-equality-index\u0026amp;a=Corporate*Equality*Index__;JSUlJSUrKw!!CHCva4lQ!V7Hq9z8jry2mbi5g4VJrhm9-jtcmXOENdMS-vH72q6amtqO3-pbdNGQYXxhZ1YbfSuE$\ target=\_blank\\u003eCorporate Equality Index \u003c/a\u003e.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eRecognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eFirst residential real estate company to endorse the\u0026nbsp;\u003ca href=\https://c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2698282-1\u0026amp;h=3188291754\u0026amp;u=https://www.hrc.org/blog/hrc-announces-unprecedented-business-support-for-the-bipartisan-equality-ac\u0026amp;a=Equality Act\ target=\_blank\\u003eEquality Act\u003c/a\u003e\u0026nbsp;and fully support\u0026nbsp;\u003ca href=\https://c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2698282-1\u0026amp;h=1515556233\u0026amp;u=https://www.realogy.com/news/2018/10/03/realogy-announces-support-for-fair-and-equal-housing-act-bill\u0026amp;a=H.R. 1447\ target=\_blank\\u003e H.R. 1447\u003c/a\u003e\u0026nbsp;amending the Fair Housing Act to include LGBTQ as protected classes.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cbr\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eWith diversity, we succeed together. We hope you’ll join us.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003ePowered by its network of over 94,000 affiliated sales professionals in 3,000 offices across 43 countries and territories, the Coldwell Banker\u003csup\u003e®\u003c/sup\u003e\u0026nbsp;organization is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertise. Coldwell Banker Real Estate was the first real estate brand to harness the power of big data; the CBx Technology Suite\u0026nbsp;uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listing. The brand was named among the 2020 Women’s Choice Award\u003csup\u003e®\u003c/sup\u003e\u0026nbsp;Most Recommended brands for customer experience and overall quality. 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The position supports all key marketing objectives and goals and works to ensure that the company and agent’s brand image is well represented within the framework of the brand, brokerage, Coldwell Banker Global Luxury, and Core 4. The \u003c/span\u003eLuxury Marketing Manager\u003cspan style=\\\color:black\\\\u003e may also supervise, and talent manage one or more Field Marketing Specialists. The\u0026nbsp;\u003c/span\u003eLuxury Marketing Manager\u003cspan style=\\\color:black\\\\u003e may support multiple Premier Offices in the company with a concentration on luxury property marketing and focused on select top producing Society of Excellence and International Luxury Alliance agents.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cp\u003e\u003cbr\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eThe Luxury Marketing Manager\u003cspan style=\\\color:black\\\\u003e may assist with the mechanical assembly and production of actual program components such as listing presentations and marketing plans while focusing on the larger aspects of the program such as consumer targeting, distribution strategies, and budgeting.\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eEssential Duties \u0026amp; Responsibilities include, but are not limited to, the following:\u003c/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003cu\u003eProactive Support to Independent Sales Associates\u003c/u\u003e\u003c/b\u003e\u003cbr\u003e\u003cbr\u003eWork proactively with top independent sales associates and their assistants/teams to support their marketing needs and business goals, with all efforts focused on the delivery of the company\u0027s Agent Value Proposition. Provide high level support via one-on-one meetings, group training, phone, and email support to agents, their teams, their support staff and their marketing assistants with marketing strategies.\u0026nbsp; Effectively communicate the entire Coldwell Banker Global Luxury marketing program and possess the ability to deliver the benefits of the luxury marketing program at high-end listing appointments\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003cu\u003eEvents, Awareness, and Communications\u003c/u\u003e\u003c/b\u003e\u003cbr\u003e\u003cbr\u003eImplement and support company and agent awareness program including event management, coordination with public relations and communications resources, and award \u0026amp; recognition team focused on the luxury sector.\u0026nbsp; Leverage regional resources to deliver luxury market position messaging internally and externally.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003cu\u003eStrategic Market Planning \u0026amp; Delivery\u003c/u\u003e\u003c/b\u003e\u003cbr\u003e\u003cbr\u003eDrive the local luxury marketing planning process and lead the execution of local luxury marketing programs.\u0026nbsp; Execute a local marketing plan on behalf of the company or on behalf of an agent, including advertising, public relations, strategies, and tactical implementation focused on luxury markets and affluent clientele. Plan, implement, and manage an assigned office’s luxury marketing budget allocation with direct P\u0026amp;L responsibility.\u0026nbsp; \u003cspan style=\\\color:black\\\\u003eDeliver company value propositions, concierge programs, company tools \u0026amp; services that fit accordingly with agent value propositions within local markets.\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003cu\u003eLeverage National Marketing Studio Capabilities and Services\u003c/u\u003e\u003c/b\u003e\u003cbr\u003e\u003cbr\u003eAssessing luxury marketing related needs of the local company and then engaging the national marketing Studio to produce creative materials, advertising, and campaigns. Interact with Field Marketing Director and other regional marketing personnel in coordination with the budgeting and fulfillment of advertising, event management, awards \u0026amp; recognition, top affiliated agent recruiting support, public relations opportunities, finance, and creative services.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003cu\u003eSupport to Local Operating Company Senior Leadership\u003c/u\u003e\u003c/b\u003e\u003cbr\u003e\u003cbr\u003eServe as a proactive, integral marketing team liaison of the Field Marketing Director and local operating company management team providing marketing support and counsel to the local company president.\u0026nbsp; Prepare and participate in VIP recruiting opportunities, business development opportunities, and agent retention efforts outlining of our Core 4 values.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003cu\u003eTeam Development and Management\u003c/u\u003e\u003c/b\u003e\u003cbr\u003e\u003cbr\u003eDepending on reporting structure of direct versus dotted line matrix, select or help select, supervise, and develop one or more field marketing specialist(s).\u0026nbsp; Work proactively and in the field, both personally and through leveraging field marketing specialist; to communicate and implement all relevant marketing to the local company affiliated sales team.\u0026nbsp; \u003cspan style=\\\color:black\\\\u003eResponsible for talent management for one or more direct reports.\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\\\color:black\\\\u003eQualifications:\u003c/span\u003e\u003c/strong\u003e\u003cbr\u003e\u003cbr\u003eThe qualifications listed below are representative of the knowledge, skill, and ability needed to perform the role successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli class=\\\p2\\\ style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\color:#00f500\\\\u003e\u003cspan style=\\\color:black\\\\u003eBachelor’s degree in Marketing, Communications, or related field \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cul\u003e\u003cli style=\\\margin-bottom:13px; margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003ePrior real estate industry experience preferred \u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-bottom:13px; margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\color:black\\\\u003eMinimum of 5 years of multi-channel marketing experience in a medium/large professional \u003cspan class=\\\s1\\\ style=\\\color:#00f500\\\\u003e\u003cspan style=\\\color:black\\\\u003eservices company with emphasis on elite or luxury clientele \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-bottom:13px; margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\color:black\\\\u003eTwo years\u0027 supervisory experience at a management level or higher preferred\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-bottom:13px; margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eExperience working effectively in a multi-functional, multi-location team preferred\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-bottom:13px; margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\color:black\\\\u003eExpert knowledge with social media, online, and traditional advertising, including contract negotiations and procurement, media plan management, and budgeting\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-bottom:13px; margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\color:black\\\\u003eStrong communication and interpersonal skills. Ability to handle small copywriting jobs as well as presentation writing and presentation development\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-bottom:13px; margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\color:black\\\\u003eExcellent customer service skills.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-bottom:13px; margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\color:black\\\\u003eMust have polished public speaking skills and can deliver compelling and professional presentations\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-bottom:13px; margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\color:black\\\\u003eMust be able to generate a complete agency-style creative brief\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-bottom:13px; margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\color:black\\\\u003eDetail-oriented with the ability to manage projects from inception through execution, including demonstrated success in conceptualizing new programs and tracking the progress of projects to completion\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-bottom:13px; margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\color:black\\\\u003eDemonstrated ability to work well in a minimally supervised, fast-paced environment\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-bottom:13px; margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\color:black\\\\u003eLooks for and shares information with others before making a decision.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cul\u003e\u003cli class=\\\p2\\\ style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\color:#00f500\\\\u003e\u003cspan style=\\\color:black\\\\u003eStrong working knowledge with Microsoft Office Suite – Excel \u0026amp; PowerPoint, Project Management systems, and CRM systems\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli class=\\\p2\\\ style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\color:#00f500\\\\u003e\u003cspan style=\\\color:black\\\\u003eAbility to travel to local branch offices, regional meetings and occasional out of town travel as required\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cdiv class=\\\p2\\\ style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\color:#00f500\\\\u003e\u003cspan style=\\\color:black\\\\u003e#LI-AA1\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\,\hiringOrganization\:{
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Company info

Realogy Holdings Corp
Website : https://www.realogy.com/

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