Director Product Marketing

Profile

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

FreeWheel, a Comcast Company, is looking for a Director of Product Marketing to lead the product positioning of our data products. You'll help assess our market, understand the competitive landscape, our unique differentiation, and how to position our audience, identity and measurement products to new and existing customers. The Director of Product Marketing will lead go-to-market activities across the data products and customer lifecycle and provide key inputs to the client facing roadmap acting as a liaison between our product and revenue teams.

Job Description

Skills Must Include: Product Marketing, CTV AdTech, Audience Identity and Measurement

Core Responsibilities:

Lead the product positioning across all audience, identity and measurement products identifying the target audience, pain points, market alternatives and differentiators to establish strategic positioning.

Create and execute go-to-markets with quantifiable impact focused on FreeWheel's audience, identity and measurement products.

Ensure the successful launch of new products and capabilities to our customers, leading to high quality testing and beta periods followed by rapid adoption.

Collaborate to develop the client facing roadmap serving as a SME in the audience, identity and measurement space.

Support Revenue by providing training and assisting in the creation of sales materials.

Compile and assimilate customer, competitive and industry insights, in partnership with product management, to create business cases and requirements for new product offerings in the data space.

Work with Sales Marketing to develop and activate audience, identity and measurement product-oriented campaigns including thought leadership, content marketing, events marketing, and earned media.

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years

Salary:

Pay Range: $160,235.21 - $240,352.81

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.

Company info

Comcast
Website : http://corporate.comcast.com