Manager Lifecycle Analytics amp Insights

Profile

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Xfinity Lifecycle Marketing & Strategy team is an entrepreneurial, fast growing organization within Comcast. Working within this division provides an entrepreneurial environment under the guise of larger corporation - a truly unique structure. The Measurement & Insights group within Xfinity Lifecycle Marketing & Strategy is looking for a Manager who can synthesize large amounts of data with one goal in mind: leverage data to inform & optimize customer communications across the customer's lifecycle. The ideal candidate will be a critical thinker, a self-starter, an excellent communicator, possessing heavy experience with querying & summarizing data, web analytics, statistics, and a proven track record of shaping business strategy with data.

Job Description

Core Responsibilities

Consistent exercise of independent judgment and discretion in matters of significance.

Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.

Other duties and responsibilities as assigned.

Additional Responsibilities:

Lifecycle Marketing Data Analytics

Perform data discovery exercises on raw datasets to create customer-centric views on messaging effectiveness

Provide in-depth data reconciliation between various company-wide data stores and systems

Coordinate SQL code development across multiple teams to align business KPI needs with future reporting builds

Leverage BI technologies (Tableau & Adobe Analytics) to automate on-site performance results from existing customer email communications

Ensure best in class practices are followed in the implementation and integration of analytics technology

Drive efforts with Lifecycle Marketing senior leadership to take identified initiatives and/or problems and develop analytical strategy support for the program or solution

Define, recommend, author, and implement analytical standards, metrics, and best practices

Work with product owners and leads on estimation and prioritizing Analytics deliverables, coordinate to track product deployment effectiveness and performance

Serve as a subject matter expert to educate stakeholders to empower them with accessible, actionable data and insights

Proactively identify new, front-end BI technologies and data visualization tools based on business needs

KPI Development and Lifecycle Marketing Reporting Subject Matter Expert

Develop and implement quantitative key performance indicators that ensure Lifecycle Marketing focus and execution is aligned with strategic intent

Support the standardization of Lifecycle Marketing KPIs, with interpretation & presentation of KPIs on a national, divisional, and regional level

Synthesize various, existing reports into a single source of truth to evaluate effectiveness of strategically pushed & service triggered communications

Develop new solutions or processes to improve reporting efficiencies or to automate the correction of identified data discrepancies

Lead business stakeholders in creating reports and dashboards in Adobe Analytics to track key metrics

Evaluate marketing & communication health by evaluating KPIs on a daily, weekly, & monthly basis

Present detailed quantitative analysis and qualitative insights to senior leadership in a manner that is easily interpreted and aids strategic and tactical decision making

Deliver high quality, timely, and actionable insights that define opportunities and risks and translate into clear recommendations with associated implications for the business

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.

Company info

Comcast
Website : http://corporate.comcast.com