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Job Details

Field Marketing Director - Florida

Company name
Realogy Holdings Corp

Location
Sarasota, FL, United States

Employment Type
Full-Time

Industry
Executive, Manager, Marketing

Posted on
Oct 22, 2021

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:,ActualValueFromSolar:null},{QuestionName:External Title,AnswerValue:Field Marketing Director - Florida,VerityZone:formtext4,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Employment Type,AnswerValue:Full-time ,VerityZone:formtext16,QuestionType:radio,ActualValueFromSolar:null},{QuestionName:About Us,AnswerValue:\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003e\u003ca href=\http://www.realogy.com/\ target=\_blank\\u003eRealogy Holdings Corp.\u003c/a\u003e\u0026nbsp;(NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includes\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003esome of the most recognized names in real estate: \u003ca href=\https://www.bhgre.com/\ target=\_blank\\u003eBetter Homes and Gardens® Real Estate\u003c/a\u003e, \u003ca href=\https://www.century21.com/\ target=\_blank\\u003eCentury 21®\u003c/a\u003e, \u003ca href=\https://www.coldwellbanker.com/\ target=\_blank\\u003eColdwell Banker®\u003c/a\u003e, \u003ca href=\https://www.cbcworldwide.com/\ target=\_blank\\u003eColdwell Banker Commercial®\u003c/a\u003e, \u003ca href=\https://www.corcoran.com/\ target=\_blank\\u003eCorcoran®\u003c/a\u003e, \u003ca href=\https://www.era.com/\ target=\_blank\\u003eERA®\u003c/a\u003e, \u003ca href=\https://www.sothebysrealty.com/eng\ target=\_blank\\u003eSotheby\u0027s International Realty®\u003c/a\u003e. Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogy\u0027s affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eAt Realogy, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. \u003cstrong\u003eWe pursue talent \u003c/strong\u003e– strategic thinkers who are eager to innovate, focused on execution and accountable for results. \u003cstrong\u003eWe value diversity \u003c/strong\u003e– respecting backgrounds, cultures, perspectives.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eYou’ll find our commitment to diversity reflected in our achievements:\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eForbes 2020 Best Employers for Diversity.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eRecognized on the 2020 Human Rights Campaign \u003ca href=\https://urldefense.com/v3/__https:/c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2499490-1\u0026amp;h=414592108\u0026amp;u=https*3A*2F*2Fwww.hrc.org*2Fcampaigns*2Fcorporate-equality-index\u0026amp;a=Corporate*Equality*Index__;JSUlJSUrKw!!CHCva4lQ!V7Hq9z8jry2mbi5g4VJrhm9-jtcmXOENdMS-vH72q6amtqO3-pbdNGQYXxhZ1YbfSuE$\ target=\_blank\\u003eCorporate Equality Index \u003c/a\u003e.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eRecognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eFirst residential real estate company to endorse the\u0026nbsp;\u003ca href=\https://c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2698282-1\u0026amp;h=3188291754\u0026amp;u=https://www.hrc.org/blog/hrc-announces-unprecedented-business-support-for-the-bipartisan-equality-ac\u0026amp;a=Equality Act\ target=\_blank\\u003eEquality Act\u003c/a\u003e\u0026nbsp;and fully support\u0026nbsp;\u003ca href=\https://c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2698282-1\u0026amp;h=1515556233\u0026amp;u=https://www.realogy.com/news/2018/10/03/realogy-announces-support-for-fair-and-equal-housing-act-bill\u0026amp;a=H.R. 1447\ target=\_blank\\u003e H.R. 1447\u003c/a\u003e\u0026nbsp;amending the Fair Housing Act to include LGBTQ as protected classes.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eWith diversity, we succeed together. We hope you’ll join us.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003ePowered by its network of over 94,000 affiliated sales professionals in 3,000 offices across 43 countries and territories, the Coldwell Banker\u003csup\u003e®\u003c/sup\u003e\u0026nbsp;organization is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertise. Coldwell Banker Real Estate was the first real estate brand to harness the power of big data; the CBx Technology Suite\u0026nbsp;uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listing. The brand was named among the 2020 Women’s Choice Award\u003csup\u003e®\u003c/sup\u003e\u0026nbsp;Most Recommended brands for customer experience and overall quality. 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one\}},FooterInfo:[{Name:Privacy Policy,Value:https://www.realogy.com/links/privacy-statement,Icon:,onlyIcon:0},{Name:Accessibility Statement,Value:https://www.realogy.com/links/accessibility-statement,Icon:,onlyIcon:0},{Name:Do Not Sell My Personal Information,Value:https://submit-irm.trustarc.com/services/validation/9b852f5f-98b6-4200-8fac-a65b2b7fcc27,Icon:,onlyIcon:0},{Name:California Applicant Privacy Notice,Value:https://www.realogy.com/wp-content/uploads/2021/03/RDOCS-267332-v1-CCPA_Realogy_Applicant_Notice.pdf,Icon:,onlyIcon:0},{Name:Phishing Scam Alert,Value:https://www.realogy.com/phishing-scam-alert/,Icon:,onlyIcon:0}],EncryptedBruid:null,HashCode:0,LoggedIn:false,EncryptedSession:null,CompiledCss:true,IdForSocialLogin:9818f46f-f463-4bc9-bb5a-8897aee9d2cf,TotalCount:572,AllowAccessResponse:{Name:AllowAccess,Value:true},TalentSuiteClientName:null,ApplyStatus:null,ApplyDiff:10,NextApplyDate:null,LimitExceededMessage:null,JobId:994428,JobCartResponse:null,TGLocales:[],IsGTG:false,LocaleDesc:,ResponsiveCandidateZone:true,BasicProfileDetails:null,DashboardData:null,PendingAssessments:null,googlejobsMappingfielddataJson:\u003cscript type=\application/ld json\\u003e{\@context\:\http://schema.org\,\datePosted\:\2021-10-21T09:07:20.193\,\description\:\\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eColdwell Banker Realty has been the #1 residential real estate brokerage in America for 24 years, and our 160 person national field marketing team is dedicated to helping us hit 25! We are looking for an energetic and passionate Field Marketing Director.\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\border:none windowtext 1.0pt; background:white; padding:0in\\\\u003eThis position is responsible for working proactively and interfacing directly with the Field Marketing Managers assigned to one or more local real estate companies and leveraging their collective talent and skillset for the betterment of the collective companies in the assigned territory.\u0026nbsp;\u0026nbsp; Incumbent is focused on strategically supporting the organic growth of local companies through skilled talent selection, skillset development, acute competitive awareness and clear focus on driving strategies that support the agent value proposition.\u0026nbsp;\u0026nbsp;\u0026nbsp; Incumbent interfaces with one or more local real estate company presidents and supports senior level initiatives including targeted high value agent recruiting, retention and acquisition opportunities.\u0026nbsp; Incumbent represents his/her assigned group of companies within national marketing initiatives and ensures that local Field Marketing staff are effectively engaged in the support of their local companies.\u003c/span\u003e\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\\\line-height:normal\\\\u003eWe value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further!\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\\\line-height:normal\\\\u003eSpecific job duties include:\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cul\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003e\u003cspan style=\\\border: 1pt none windowtext; padding: 0in;\\\\u003eOwn the development, execution, and results of the company’s local marketing plan, including advertising, strategy, and tactical implementation, and clearly communicate the progress regularly to internal stakeholders.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003e\u003cspan style=\\\border: 1pt none windowtext; padding: 0in;\\\\u003eMaintain a significant presence in the market by interacting with local senior leaders on strategies that support the agent value proposition.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eSelect, provide strategic direction, and develop one or more full-time marketing managers located in the region to support local operating company marketing needs.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\border: 1pt none windowtext; padding: 0in;\\\\u003eWork proactively in the field to promote marketing initiatives and assist agents/employees with marketing, by leveraging marketing managers and specialists.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003e\u003cspan style=\\\border: 1pt none windowtext; padding: 0in;\\\\u003eDevelop relationship with top-producing agents to support their marketing and business goals, focusing on the company’s products and programs\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003e\u003cspan style=\\\border: 1pt none windowtext; padding: 0in;\\\\u003eEffectively communicate the Coldwell Banker Global Luxury marketing program and its benefits and provide support \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003e\u003cspan style=\\\border: 1pt none windowtext; padding: 0in;\\\\u003eConduct research and analysis on competing brokerages, identifying opportunities, and working with company leaders to connect competitive advantages with actionable strategic decisions\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003eExercise tact, discretion, judgment, and diplomacy when interacting and/or negotiating with all levels of internal and external customers \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli style=\\\margin-bottom:11px\\\\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003e\u003cspan style=\\\border: 1pt none windowtext; padding: 0in;\\\\u003eAdditional duties include supporting acquisitions, and delivering external market position messaging\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003c/ul\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eTravel requirements include:\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cul\u003e\u003cli style=\\\margin-bottom:11px\\\\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003e\u003cspan style=\\\border: 1pt none windowtext; padding: 0in;\\\\u003eAble to travel to local branch offices, regional meetings and occasional out-of-town meetings/events as required\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003c/ul\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eThe ideal candidate will have: \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cul\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\border: 1pt none windowtext; padding: 0in;\\\\u003eReal estate brokerage or agency experience \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003ePersuasive oral and written communication skills and strong listening skills \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli style=\\\margin-bottom:11px\\\\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003e\u003cspan style=\\\border: 1pt none windowtext; padding: 0in;\\\\u003ePolished public speaking ability, capable of delivering compelling and professional presentations\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003c/ul\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eCandidates for the position must have:\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cul\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\border: 1pt none windowtext; padding: 0in;\\\\u003eBachelor’s degree in marketing or related field is preferred or equivalent work experience\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\border: 1pt none windowtext; padding: 0in;\\\\u003eMinimum 10 years of multi-channel marketing experience in a medium/large professional services company with 4 years of team lead experience at management/Director level \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\border: 1pt none windowtext; padding: 0in;\\\\u003eExperience in social media, online and traditional advertising\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003e\u003cspan style=\\\border: 1pt none windowtext; padding: 0in;\\\\u003eDemonstrated ability to work well in a minimally supervised, fast-paced environment\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli style=\\\margin-bottom:11px\\\\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003e\u003cspan style=\\\border: 1pt none windowtext; padding: 0in;\\\\u003eStrong working knowledge of Microsoft Office Suite (Excel, PowerPoint), as well as Prezi, project management systems and CRM systems\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003c/ul\u003e\u003cdiv style=\\\margin-bottom: 11px;\\\\u003e\u003cbr\u003e\u003cspan style=\\\font-size:11pt\\\\u003e\u003cspan style=\\\tab-stops:list .45in\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003e\u003cspan style=\\\font-family:Calibri,sans-serif\\\\u003e\u003cspan style=\\\border: 1pt none windowtext; padding: 0in;\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eThis position can be performed anywhere except Colorado.\u003cbr\u003e\u003cbr\u003e#LI-AM1\u003cbr\u003e#LI-Remote\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\,\hiringOrganization\:{
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Company info

Realogy Holdings Corp
Website : https://www.realogy.com/

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