eCommerce Manager

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Job Details:

At Tyson Foods, the safety of our team members is our top priority. For that reason, successful applicants for this position must be fully vaccinated against COVID-19 by their 45th day of employment. Successful applicants will need to show proof of at least 1 dose of a COVID-19 vaccine on or before their start date.

Position location: Chicago is the preferred location, however, remote locations will also be considered.

Job Purpose/Summary:

As the eCommerce Content Manager, you will drive the overall digital shelf content strategy and own end-to-end creation and optimization of product content across all Tyson Retail Brands. This role will be focused on driving organic search performance and conversion of our products through the creation of best-in-class product content and optimizing performance through measurement. It will require close collaboration with brand teams and agency partners.

Essential Duties and Responsibilities:

Content Management:

Serve as the subject matter expert for eCommerce content best practices, benchmarking, content creation and ongoing performance measurement

Collaborate with Sr. Manager Digital Shelf to develop content strategies, roadmaps, prioritization, and measurement plans to drive online growth

Stay apprised of industry trends and content best practices

Partner with Sr. Analyst Digital Shelf to maintain data within content syndication platforms (Syndigo, Nielsen Brandbank, Label Insights and others) to ensure content is accurate and up to date

Proactively partner with CDM’s to understand shifting retailer requirements, prioritizing compliance with content and product information effectively

Develop retailer-specific attributes to ensure content is optimized for priority partners

Work collaboratively with brand, digital capabilities, customer teams, and vendor partners to ensure that the process to develop and deliver digital shelf content runs smoothly and efficiently

Develop and provide educational materials on best-in-class content and digital shelf performance to increase knowledge and skills of broader marketing organization

Lead the creation of digital content that is engaging and persuasive to bring our brands to life. This includes but is not limited to optimized imagery, SEO copy, Enhanced Content, Videos

Own digital shelf data from multiple sources and partner with Sr. Analyst on eCommerce dashboard, maintaining accurate data

Lead eCommerce SEO and content strategy to increase product awareness and drive conversion for our brands, sharing out in quarterly meetings with the BU’s

Partner with Commerce marketing on an integrated search strategy (organic/paid)

Content Measurement:

Leverage digital shelf health tools (Salsify/Retailer score cards) to track compliance and performance of content across priority retailers, benchmark competition, identify gaps / opportunities and drive corrective action plan implementation

Partner with Sr. eCommerce Analyst for reporting on digital shelf performance including brand/retailer health, share of shelf/share of voice performance for eCommerce dashboard

Work with account teams to determine what metrics and requirements retailers are using to measure their own digital shelf (i.e. Target’s Content Report Card)

Address any content errors or issues by ensuring the source of truth in Salsify is correct – and address any gaps or issues upstream in the process as needed

Improve digital shelf content effectiveness by using measurement & KPI’s to unlock insights and opportunities for impact

Requirements:

Education/Certifications: Bachelor’s degree in business or related field required

Experience:

Minimum 2 years of experience in eCommerce or digital shelf

Experience working in eCommerce content development for top eRetailers, such as Amazon, Walmart, Target, Kroger

•Food & Beverage experience strongly preferred

•Experience with Profitero (or comparable tool) strongly preferred

Deep understanding of share of shelf, share of voice, and similar digital shelf measurement data

Experience collaborating and influencing cross-functional teams and business partners

Communication Skills: Highly collaborative – with an ability to lead through influence

Supervisory: NA

Travel: 3-6 domestic trips annually

Relocation Assistance Eligible:

No

Work Shift:

1ST SHIFT (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here (https://www.tysonfoods.com/sites/default/files/2020-07/CCPA applicant notification.pdf) .

Company info

Tyson Foods, Inc.
Website : https://www.tysonfoods.com/