Director PampC Affiliate Marketing

Profile

THE POSITION

The Director, P&C Affiliate Marketing will be the primary driver for the growth of the affiliate marketing program. In this capacity, he/she will be responsible for aggressively growing the channel’s share of Quotewizard’s revenue. He/she will work closely with the Senior Director – Product Marketing & Media Partnerships to develop an overall strategy, build and monitor forecasts, develop new partnerships, drive engagement of existing relationships, and generally scale the channel. The ideal candidate will be a self-starter with a passion for client management, finding creative solutions and doing great work. You should have a strong background in managing affiliate insurance programs (5 years).

This person will act as the primary liaison with the Affiliate Network and be the point person for direct affiliate partnerships.

In addition to being an aggressive hunter, this person will also need to be both qualitative and quantitative in approach and will be performing both A/B program testing and optimization as well as drive more complex mutlivariate testing scenarios.

The Manager will work closely with the analytics team as well as the Financial/forecast team.

Lead strategic partner recruitment.

Delivering results for the client by bringing fresh out-of-the-box ideas, effectively managing the team’s deliverable on key client objectives, and monitoring performance

Dramatically increase the number and quality of affiliates through both networks and preferably direct relationships Day-to-day interaction with the affiliate account manager, focusing on building and cultivating strong, trusted relationships with key contacts at both affiliate networks and direct partners.

Analyze and resolve diverse, complex technical issues via an in-depth knowledge of company's products, services, industry, and technical interfaces.

Formulate and test new tactics.

Will be primary contact on tech issues with the technical teams, and although will not be required to be technical, must act like a business analyst to be able to help the technical team resolve business issues.

Process all requested and necessary reports, updates, adjustments and ad hoc requests on-time and error free.

Analyze metrics for revenue and margin opportunities, recommend changes to the relationships based on the results.

Will drive sequential and one-off testing, analysis and optimization – and put test results into action.

Must be detail oriented, timely, and have very good follow-through.

Basic Experience / Training / Education:

4 year degree

2-5 years in marketing in online marketing function at an online retail or lead generation company

Project and budget management experience

Previous experience in affiliate insurance marketing preferred.

Preferred Experience/Training/Education:

5 years’ experience within the affiliate industry managing insurance traffic.

Experience working across multiple markets.

Experience managing direct reports.

Strong verbal, written, analytical and comprehension skills.

Should demonstrate very strong analytic thinking with ability to relate results to client business objectives.

Proficient in managing multiple projects – ability to multi-task, organize, prioritize and structure workload.

Ability to work independently while effectively communicating and delegating to teammates in multiple locales.

Passion for the emerging media and the digital marketplace in general – demonstrates interest and initiative to test new partner types and tactics.

Experience with third party affiliate tracking platforms.

Required Knowledge / Skills / Abilities:

A power-user of Microsoft Excel, or a willingness and aptitude to quickly become a power-user

General knowledge of the online marketing, affiliate marketing, online retail or online lead generation space.

Company

QuoteWizard, a LendingTree company, provides end-to-end solutions for insurance shoppers and agents alike. That’s why over 40 million people have used QuoteWizard to lower their rates. When you think of insurance, think of QuoteWizard.

What you should know about LendingTree, our parent company:

We’re a

publicly traded

company (TREE).

We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.

We’ve built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.

We still make funny commercials.

Culture 

We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious,

candid,

and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!) and we’re pretty good about rewarding innovation,

creativity,

and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”).

Come work with us!

QuoteWizard by LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual 

orientation,

 or military status.

Company info

LendingTree, LLC
Website : http://www.lendingtree.com