Director Digital Merchandising - Tommy Hilfiger

Profile

The Director, Digital Merchandising is responsible for the creation and execution of the Tommy.com digital merchandising objectives, strategies, and results for North America. The role partners with the DMM, Ecommerce on the development and execution of key product strategies, and with the Director, eCommerce Media in designing the complementary marketing and promotional activities to drive the business. The role also partners with the Ecommerce Content Editor to develop product line stories to maximize the commercial potential of Tommy.com.Responsibilities:Work with VP, Ecommerce and team of Ecommerce Business Directors on company and divisional objectives, executing top level strategic initiatives with direct reportsPartner with Buying/Planning teams to create & execute merchandise strategy to meet financial goalsDrive and enhance digital retail analytics across demand-side consumer engagement KPI’s, end-to-end business analysis, and competitive and consumer insights. Utilize analytics and insights to accelerate business growth.Collaborate with Planning to develop effective line and category plans, pricing strategies, and execute along the appropriate lines of businessResponsible for partnering with Ecommerce Content Editor to identify most impactful commercial storytelling with existing assets, and creation of new content campaigns to support key lines of businessPartner with the Senior Director, eCommerce (and team) to support online growth and testing opportunitiesTake lead role in senior management meetings (business review meetings, monthly OTB, etc), presenting in-depth analysis of respective departments and classifications; must be able to sell and validate point of view with facts and analysisConsistently monitor and evaluate competitive and industry trends; translate into innovative, relevant, fashion-forward product and promotional plansFoster strong relationship with Digital Merchandising leadership of other regions, to prioritize global alignment while also maximizing commercial potential within North AmericaTrain, lead and develop team of Digital Merchandisers and Digital Retail Analyst, serving as the leader of the business, while simultaneously allowing team and cross functional partners the creative freedom and opportunities to act as the managers of their individual departmentsFoster an environment of continual training and developmentCo-management of sample budget, product photography budget, content development budget; Influence over Site Enhancement budgetQualifications:Bachelor’s degree or equivalent; MBA preferred7+ years of experience in premium E-Commerce and/or RetailRetail Industry and E-Commerce experience preferredVertical retailing experience preferredComprehensive knowledge of current fashion/retail trendsAbility to introduce innovative business ideas to partners and stakeholdersPrior management experience required; must have experience in successfully developing talentProven ability to identify and quickly react to shifting behaviors and trends in digital commercial engagementProven ability to effectively gain alignment and socialize innovation across a highly-matrixed environmentDemonstrated success in being an internal digital championDemonstrated desire and ability to work effectively at both the strategic and tactical execution levelsExecutive presence and strong presentation skills to interact with senior level managementStrong strategic and quantitative skillsProven experience with dynamic site merchandising software; Commerce Insights preferredExceptional written and verbal communicationProficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook)Must be: able to handle multiple projects with adherence to deadlines; high organized; able to work independently as well as on group projects; self-motivated and confident with some decision making; have the ability to manage up, down and across with positive resultsAbility to work successfully in a fast-paced, premium fashion environmentPosition is based in NYC; ability to work remotely, if needed PVH Corp. or its subsidiary (\PVH\) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH,title:Director, Digital Merchandising - Tommy Hilfiger,datePosted:2021-02-07T00:00:00.000 0000,@context:http://schema.org,occupationalCategory:E-Commerce,educationRequirements:Bachelor’s degree or equivalent ; MBA preferred. ,experienceRequirements:7 years of experience in premium E-Commerce and/or Retail. ,responsibilities:The Director, Digital Merchandising is responsible for the creation and execution of the Tommy.com digital merchandising objectives, strategies, and results for North America. The role partners with the DMM, Ecommerce on the development and execution of key product strategies, and with the Director, eCommerce Media in designing the complementary marketing and promotional activities to drive the business. Work with VP, Ecommerce and team of Ecommerce Business Directors on company and divisional objectives, executing top level strategic initiatives with direct reports. Partner with Buying/Planning teams to create & execute merchandise strategy to meet financial goals. Drive and enhance digital retail analytics across demand-side consumer engagement KPI’s, end-to-end business analysis, and competitive and consumer insights. Utilize analytics and insights to accelerate business growth. Collaborate with Planning to develop effective line and category plans, pricing strategies, and execute along the appropriate lines of business. Responsible for partnering with Ecommerce Content Editor to identify most impactful commercial storytelling with existing assets, and creation of new content campaigns to support key lines of business. Partner with the Senior Director, eCommerce (and team) to support online growth and testing opportunities. Take lead role in senior management meetings (business review meetings, monthly OTB, etc), presenting in-depth analysis of respective departments and classifications; must be able to sell and validate point of view with facts and analysis. Consistently monitor and evaluate competitive and industry trends; translate into innovative, relevant, fashion-forward product and promotional plans. Foster strong relationship with Digital Merchandising leadership of other regions, to prioritize global alignment while also maximizing commercial potential within North America. Train, lead and develop team of Digital Merchandisers and Digital Retail Analyst, serving as the leader of the business, while simultaneously allowing team and cross functional partners the creative freedom and opportunities to act as the managers of their individual departments. Foster an environment of continual training and development. Co-management of sample budget, product photography budget, content development budget; Influence over Site Enhancement budget. Comprehensive knowledge of current fashion/retail trends. ,skills:consumer engagement, group projects, word, senior management, content development, organized, management experience, innovative, handle multiple projects, tactical execution, commerce insights, leadership, business analysis, communication, quantitative skills, proficiency in microsoft office, vertical retailing, business ideas, presentation, work independently, adherence to deadlines, training, microsoft office, strategic initiatives, planning, outlook, powerpoint, stakeholders, marketing, decision making, product strategies, developing talent, e-commerce, strong presentation skills, exceptional written, consumer insights, pricing strategies, Associate Marketing Manager, Senior Director of Marketing, Digital Marketing Associate, Director of Digital Marketing, Digital Marketing Manager, Online Marketing Manager, Brand Marketing Intern, Senior ART Director, Associate Merchandise Planner, Digital Marketing Designer} Director, Digital Merchandising - Tommy Hilfiger in New York, New York, United States of America | E-Commerce at PVH

Company info

PVH Corp
Website : http://www.pvh.com/