Senior Marketing Operations Technology Manager

Profile

Senior Marketing Operations Technology Manager

at Vonage

Atlanta, GA, USA

Vonage Marketing Mission

We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social. Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.

Why this role matters

The Marketing Technology team is part of the Marketing Operations group. Marketing Operations is responsible for driving the strategy and planning for the Vonage Marketing organization. We lead goal setting and performance management that drives a positive ROI for all marketing spend. We also are responsible for the MarTech architecture, all the data they produce, and the processes they enable. The

Senior Marketing Operations Technology Manager

will work closely with stakeholders across the organization to deploy technologies that drive marketing results. We are seeking a candidate that has the right mix of inquisitiveness and technical aptitude to assist our business stakeholders’ quest for enhancing the prospect and customer experience by improving alignment and enabling data-driven decisions. This role is expected to leverage technology to streamline processes, alleviate bottlenecks, provide data for meaningful insights, and optimize campaign execution every step of the way.

IF THIS SOUNDS LIKE YOU, CONTINUE READING BELOW...

What you will do

Define strategy and lead evolution of the martech stack

Work closely with stakeholders, users, and IT to define the capabilities needed in the technology stack

Define and develop overall strategy of technology stack

Monitor and evaluate martech vendor landscape to stay current on emerging capabilities

Map capabilities needed to current technology categories and vendors to determine ideal technology stack components

Manage ongoing operations of technology stack

Drive adoption of martech systems across all relevant stakeholders and users

Work closely with stakeholders to evaluate current performance of the martech stack and identify any needs and opportunities

Support internal admins and users as needed to ensure effectiveness of martech stack

Work with IT to manage and maintain integrations with core IT systems such as Salesforce and Oracle

Manage vendor relationships for contract, training, and support needs

Serve as technical lead for martech stack

Work with IT and other parties to define and implement integrations as needed

Track and document integrations between martech and core IT systems including data flows and process linkages

What you will bring

You will need experience working with the following groups

Stakeholders including marketing, sales, and business teams

IT teams including architecture, implementation, and support teams

Vendor sales and technical teams

You will need the following skills and experience

Stakeholder and user management

Project documentation creation and management including requirements documents and project plans

Technology selection and procurement

Technology implementation and integration including adoption planning

Communication and presentation skills

You will need to be familiar with some or all of the following technologies

SalesForce

Marketing automation platforms

Content management systems

Intent data

Personalization systems

Chat

Analytics

What's in it for you

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location

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Company info

Vonage Marketing LLC.
Website : http://www.vonage.com