Marketing Strategy Director

Profile

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Responsible for providing leadership and direction for team related to gathering, analyzing and interpreting information about a market, a product or service to be offered in that market and the past, present and potential customers for the product or service. Reviews and directs research into the characteristics, spending habits, location and needs of the business's target market, the industry as a whole and its competitors. Develops and implements strategy for functional area(s). May assist in developing budget and helps manage budget with team.

Job Description

Core Responsibilities

Directs the collection and analysis of relevant information concerning current and potential markets and competitors.

Delegates project responsibilities and directs subordinates, cross-functional teams and external vendors in all phases of market research, analysis and reporting.

Investigates market research technique, new trends and seeks ways to utilize research to support Company initiatives.

Trains management to use both accepted and innovative research techniques, standards and practices.

Interprets market research data for Managers to assist in their decision-making.

Oversees the execution of research projects and communicates findings to appropriate audiences.

Monitors research methods for adherence to standards and practices.

Interviews, evaluates, hires, layoffs, promotes and rewards employees. Provides feedback, coaching and disciplinary action to employees. Assists leadership with conducting performance reviews and in the recruitment of team members.

Works with divisions and regions to design data collection methods and analysis processes. Evaluates research systems and vendors.

Maintains viewership estimates; forecasts for scatter, upfront and budgeting purposes. Examines ways to improve processes and enhance accuracy.

Consistent exercise of independent judgment and discretion in matters of significance.

Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

Other duties and responsibilities as assigned.

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.

Company info

Comcast
Website : http://corporate.comcast.com