Director of Digital Analytics

Profile

POSITION SUMMARY:Informed by data and insights, the Director of Digital Analytics, will oversee a team that articulates what best-in-class looks like through measurement, analytics, benchmarking and shares learnings broadly. We are looking for a talented leader, who can see the business through the customer’s eyes.This position will be accountable for ensuring all key performance data is captured, and to provide actionable insights to drive ongoing improvement in sales, customer acquisition, conversion, average order value and retention. The Director will provide strategic recommendations, research and implementation oversight of new analytics technologies.  Our ideal candidate has a combination of superb analytical capabilities, outstanding business insight, and excellent verbal and written communication skills.PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:Key Responsibilities:Expert at identifying trends in data, drawing conclusions and making actionable recommendations to key stakeholders within the organizationDevelop and standardize operational reporting that enables proper site executionIdentify market trends and asses competitive digital landscape around product pricing, promotional strategies, and shipping/return modelsDevelop sales trend reporting across product categories and channels of distributionImplement and on-going production of a standard set of dashboards and scorecard reports with actionable KPIs based on agreed SLAs with business organizationsEnsure analytics provide clear visibility into the impact and value of new features and functionalitySupport the continued enhancement and evolution of our analytics capabilities to a best-in-class level. Stay abreast of industry trends and innovations and drive new analytics initiatives that contribute to business goalsCoach analysts in analytics methodologies, strategies, career development and trainingProvide guidance and lead training sessions to cross-functional on digital analytics best practices to promote dashboard adoption, monitor usage, gather feedback, and maintain alignmentAssist in developing lower friction, higher performance and error free experience by delivering information, insight, and enterprise level reporting throughout the customer’s journey.Design and create daily, weekly, monthly, yearly Digital dashboards to help monitor performance for all key indicatorsUse various analytics tools to track, report, and analyze website performance, customer trends and visitor behaviorDefine business requirements, implement and test all data requirements to support accurate Adobe Analytics implementation.Design research initiatives and analysis that answer specific questions about marketing programs, customer behavior or other business initiativesQUALIFICATIONS & EXPERIENCE:Experience:8+ years of direct and hands-on eCommerce and analytics experience providing solutions at scale in a large global companyExpert-level knowledge of digital analytics tools and processes, experience in Adobe Analytics strongly preferred       Education:4-year degree; advanced degree a plusSkills:   Demonstrated experience:Proven strategic capabilities while being hands-on and comfortable with tactical executionAbility to perform in-depth analysis, synthesize results, develop stories, build strategies and make recommendations to business and technical leadersWell-developed written and verbal communication skills including presenting complex material in an organized and compelling mannerExtensive experience in developing effective data visualizations and chartsExpert-level knowledge of digital analytics tools and processes, experience in Adobe Analytics strongly preferredAdvanced skills with all Microsoft Office Software for the creation of effective management reports, presentations, dashboards, scorecards visualizations and analysisUsing advanced analytics in taking large data sets to detect patterns, isolate customer behaviors, segment and forecastData visualization tools such as Tableau, Looker, etc.Digital marketing, including click attribution, impression tracking, customer journey PVH Corp. or its subsidiary (\PVH\) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH,title:Director of Digital Analytics,datePosted:2020-11-24T00:00:00.000Z,@context:http://schema.org,occupationalCategory:Marketing}Director of Digital Analytics in Bridgewater, New Jersey, United States of America | Marketing at PVH

Company info

PVH Corp
Website : http://www.pvh.com/