Regional Marketing Manager-Latin America

Profile

:text,ActualValueFromSolar:null},{QuestionName:Job Description,AnswerValue:\u003cp\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\tab-stops:73.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cb\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eBuild a Bigger, Better, Bolder Future\u003c/span\u003e\u003c/span\u003e\u003c/b\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eImagine working for a company that measures its success based off the growth of its colleagues, a company that invests in its future by investing in you. Little Caesars is a company where our colleagues make an impact.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\tab-stops:73.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cb\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eYour Mission:\u003c/span\u003e\u003c/span\u003e\u003c/b\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\font-size:8pt\\u003e\u003cspan style=\font-family:Arial,sans-serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eIn this role, you will develop, coordinate, and oversee marketing and advertising activities for all stores in Latin America and the Caribbean region. Part of the role is to work with the local and international teams, agencies, franchisees, and other partners on implementing initiatives to drive sales, store traffic and market share. You will work with the Regional Marketing Director to define short-term and long-term strategies and to execute multiple marketing platforms throughout the year including new product development, advertising, media planning, consumer promotions, co-brand programs, local store marketing, digital strategies and social media content. \u003cb\u003e\u003ci\u003eThis is a remote based position that can be based in the Miami/Ft. Lauderdale area or in Central or South America.\u003c/i\u003e\u003c/b\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cb\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eHow You’ll Make an Impact:\u003c/span\u003e\u003c/span\u003e\u003c/b\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr\u003e\u0026nbsp;\u003c/p\u003e\u003cul\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eDevelop strategies and tactics appropriate to the respective country and global brand positioning to ensure local relevance of the brand and ensure franchisee compliance to brand standards.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003ePrepare individual Annual Marketing Plans with assigned franchisees in each state, incorporating recommended brand-building sales-building and media strategies and tactics.\u0026nbsp; \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eConduct analysis of assigned country including survey of competitor’s pricing, products, and market demographics.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eActively seek opportunities for synergies among assigned country and other international markets.\u0026nbsp; \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eWork closely with International Supply Chain, Finance, Communications, Legal, R\u0026amp;D and Operations to ensure appropriate support for planned Marketing activities.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eCommunicate with franchise owners, marketing staff and senior management regarding Little Caesars marketing plans and performance.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eEnsure timely, accurate and thorough marketing communication to assigned country.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eEnsure effective communication of Corporate Marketing strategies through written communication, franchisee and regional meetings and regular follow-up.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eManage local co-ops as appropriate.\u0026nbsp; Guide and monitor co-op activities to ensure compliance to operating policies.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eManage the development and approval of locally designed and produced materials, including local adaptations of materials from other markets.\u0026nbsp; This may be done directly or through franchisee staff.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eTravel within assigned country as required to fully understand market dynamics, identify new sales opportunities and to assist franchise owners/licensees with their specific marketing needs. Meets personally with each franchisee a minimum of once per quarter. \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eMonitor compliance with Annual Marketing Plans and contractually required Marketing investment levels.\u0026nbsp; Monitors marketing budget and takes corrective action as necessary.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eAssist in developing and supporting strong grand opening plans based upon recommended strategies and expectations.\u0026nbsp; \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eProvide input and recommendations for annual International budgeting process regarding economic and competitive conditions in assigned markets/region, forecasted sales levels and similar aspects of the region.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eDevelop relationships with LCE and franchisee advertising agencies and key suppliers (e.g. Pepsi)\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eProvide analysis of program effectiveness and recommendations for future activities based on application of these analyses.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eConduct seminars and other training to further develop franchisee marketing and other staff.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cbr\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cb\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eWho You Are:\u003c/span\u003e\u003c/span\u003e\u003c/b\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr\u003e\u0026nbsp;\u003cul\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eBachelor’s degree or equivalent with an emphasis in marketing and/or advertising; or equivalent work experience may be considered.\u0026nbsp; MBA preferred.\u0026nbsp; \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eFour (4) years proven experience developing and executing marketing plans in Mexico and throughout the region.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eAbility to analytically and statistically evaluate print, broadcast, Local Store Marketing effectiveness, overall sales and competitive trends.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eUnderstands basic restaurant operations, particularly customer service.\u0026nbsp; LCE in-store training required after hire.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eExcellent presentations skills, with the ability to convey facts and ideas clearly to both individuals and large groups.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eExcellent verbal and written communication skills.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eExcellent analytical and problem-solving skills.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eExcellent planning, organizational and multi-tasking skills.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eProficient with Microsoft Word, Excel and PowerPoint.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eAbility to travel by automobile, airplane, train or public transportation as necessary, and to adhere to the travel policy guidelines.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eRequired ability to obtain visas and to travel as needed to the US and regional markets.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli class=\MsoBodyText\ style=\margin-left:8px\\u003e\u003cspan style=\font-size:8pt\\u003e\u003cspan style=\font-family:Arial,sans-serif\\u003e\u003cb\u003e\u003ci\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eFluent English \u0026amp; Spanish communication skills are required.\u003c/span\u003e\u003c/span\u003e\u003c/i\u003e\u003c/b\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cb\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eWhere You’ll Work:\u003c/span\u003e\u003c/span\u003e\u003c/b\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr\u003e\u0026nbsp;\u003cul\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eExtensive international travel to the United States, assigned market and other countries as necessary.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\margin-left:8px\\u003e\u003cspan style=\font-size:10pt\\u003e\u003cspan style=\font-family:\u0026quot;Times New Roman\u0026quot;,serif\\u003e\u003cspan style=\font-size:11.0pt\\u003e\u003cspan style=\font-family:\u0026quot;Century Gothic\u0026quot;,sans-serif\\u003eSituations encountered in assigned markets can vary significantly based on economic and political conditions. \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e,VerityZone:jobdescription,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Req Number,AnswerValue:5739BR,VerityZone:autoreq,QuestionType:text,ActualValueFromSolar:null},{QuestionName:City,AnswerValue:Ft. 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Company info

Detroit Tigers, Inc.