Siemens Healthineers Global Outbound Marketing Manager POC Informatics Norwood United States of America

Profile

The role of the Global Outbound Marketing Manager is
to serve as business leader for their assigned product lines. The individual is
responsible for developing and implementing the worldwide marketing strategy
and commercialization plan for their assigned products. The Global Outbound Marketing Manager is
responsible for the meeting or exceeding the business plan for the assigned portfolio.
The individual represents the market, customer and business needs in order to
ensure successful commercialization in line with the defined business plan for
their products. The Global Outbound Marketing Manager must
be capable of leading cross functional teams to execute successful
commercialization of new and existing products. Relationship development with
customers and country sales and marketing organizations is needed to clearly
understand customer needs and translate those needs into actionable
requirements. Active engagement, support of, and strategizing with country
marketing, worldwide, is critical to the success of this role.

The Global Outbound Marketing Manager reports
to the Head of POC Informatics. The individual is an interface to regions,
countries, key opinion leaders, and end-users and interacts with all members of
the BA functions, Marketing/Sales Operations/Communications (MSC) including Product
Line Management (PLM), Marketing Communications and Creative Services Teams to
achieve the objectives of the responsible products. Strong communication and
interpersonal skills are required for successful interaction with members of
all Business Area functions to achieve objectives. This role actively pulses the
industry to understand the competitive environment, anticipates market trends
and demands, and is capable of developing and presenting business proposals for
product / portfolio strategic initiatives.
Specific Tasks:
• Author and execute marketing plans and commercialization
plans for the POC Informatics Product Line.
• Develop and communicate short- and long-term market
strategy for the POC Informatics Product Line.
• Lead commercialization teams for successful
development and execution of product launch plans and deliverables.
• Define global pricing for assigned products. • Create and oversee the
effective implementation of product training for your assigned products in
order to maximize execution of the commercialization plan and ensure
achievement of the business objectives.
• Define target markets and create specific customer
messaging and value propositions for target customer segments• Develop and manage key opinion
leaders; identify and respond to trends impacting customers and markets for
assigned products.
• Identify and respond to competitors' strategies
and products that compete with assigned products. • Collaborate with external
agencies and internal colleagues to create impactful promotional materials that
include market data, voice of the customer input, and country sales and
marketing input.
• Collaborate with Global Inbound Marketing Managers
by contributing to Design Input Requirements (DIRs) and financial models for
product development programs for assigned products.• Manage the entire life cycle of
the POC Informatics portfolio. Monitor product health and customer satisfaction
for assigned products and contribute to the definition and prioritization of
product health improvement programs for assigned products. Create customer and
internal communications relative to product health initiatives in partnership
with business unit colleagues.

Desirable
Skills and Traits:
• 5-8 years previous Marketing experience; global
level desired but not required• Demonstrated success in the
launch and commercialization of global product lines
• Previous experience with in-vitro diagnostics,
preferably POC and with commercialization of IT Solutions is a must. • Ability
to work cohesively in a team • Willingness to frequent
business travels is a must (40%)
• Conceptual creativity • Excellent presentation skills • Strong leadership capabilityOrganization: Siemens HealthineersCompany: Siemens Healthcare Diagnostics Inc.Experience Level: Experienced ProfessionalJob Type: Full-timeEqual Employment Opportunity StatementSiemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here.Pay Transparency Non-Discrimination ProvisionSiemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.California Privacy NoticeCalifornia residents have the right to receive additional notices about their personal information. To learn more, click here.,qualifications:UNAVAILABLE,responsibilities:UNAVAILABLE,skills:UNAVAILABLE,workHours:UNAVAILABLE,jobBenefits:UNAVAILABLE,datePosted:2020-04-20T00:00:00 0000,employmentType:UNAVAILABLE,educationRequirements:UNAVAILABLE,salaryCurrency:USD,baseSalary:{@type:MonetaryAmount,currency:USD,value:{@type:QuantitativeValue,value:0,minValue:0,maxValue:0,unitText:YEAR}},validThrough:2021-04-20T18:41:05.000Z,industry:UNAVAILABLE,hiringOrganization:{@type:Organization,name:Siemens,sameAs:https://jobs.siemens.com},jobLocation:{@type:Place,address:{@type:PostalAddress,addressLocality:Norwood,addressRegion:Massachusetts,streetAddress:UNAVAILABLE,postalCode:02062,addressCountry:United States of America}}}

Company info

Siemens Healthcare Diagnostics Inc