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Job Details

Director of Strategic Cross Brand Marketing - Remote

Company name
Realogy Holdings Corp

Location
Madison, NJ, United States

Employment Type
Full-Time

Industry
Marketing, Executive, Manager, Media, Advertising

Posted on
Jan 20, 2022

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:,ActualValueFromSolar:null},{QuestionName:External Title,AnswerValue:Director of Strategic Cross Brand Marketing - Remote,VerityZone:formtext4,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Employment Type,AnswerValue:Full-time ,VerityZone:formtext16,QuestionType:radio,ActualValueFromSolar:null},{QuestionName:About Us,AnswerValue:\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003e\u003ca href=\http://www.realogy.com/\ target=\_blank\\u003eRealogy Holdings Corp.\u003c/a\u003e\u0026nbsp;(NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includes\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003esome of the most recognized names in real estate: \u003ca href=\https://www.bhgre.com/\ target=\_blank\\u003eBetter Homes and Gardens® Real Estate\u003c/a\u003e, \u003ca href=\https://www.century21.com/\ target=\_blank\\u003eCentury 21®\u003c/a\u003e, \u003ca href=\https://www.coldwellbanker.com/\ target=\_blank\\u003eColdwell Banker®\u003c/a\u003e, \u003ca href=\https://www.cbcworldwide.com/\ target=\_blank\\u003eColdwell Banker Commercial®\u003c/a\u003e, \u003ca href=\https://www.corcoran.com/\ target=\_blank\\u003eCorcoran®\u003c/a\u003e, \u003ca href=\https://www.era.com/\ target=\_blank\\u003eERA®\u003c/a\u003e, \u003ca href=\https://www.sothebysrealty.com/eng\ target=\_blank\\u003eSotheby\u0027s International Realty®\u003c/a\u003e. Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogy\u0027s affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eAt Realogy, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. \u003cstrong\u003eWe pursue talent \u003c/strong\u003e– strategic thinkers who are eager to innovate, focused on execution and accountable for results. \u003cstrong\u003eWe value diversity \u003c/strong\u003e– respecting backgrounds, cultures, perspectives.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eYou’ll find our commitment to diversity reflected in our achievements:\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eForbes 2020 Best Employers for Diversity.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eRecognized on the 2020 Human Rights Campaign \u003ca href=\https://urldefense.com/v3/__https:/c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2499490-1\u0026amp;h=414592108\u0026amp;u=https*3A*2F*2Fwww.hrc.org*2Fcampaigns*2Fcorporate-equality-index\u0026amp;a=Corporate*Equality*Index__;JSUlJSUrKw!!CHCva4lQ!V7Hq9z8jry2mbi5g4VJrhm9-jtcmXOENdMS-vH72q6amtqO3-pbdNGQYXxhZ1YbfSuE$\ target=\_blank\\u003eCorporate Equality Index \u003c/a\u003e.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eRecognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eFirst residential real estate company to endorse the\u0026nbsp;\u003ca href=\https://c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2698282-1\u0026amp;h=3188291754\u0026amp;u=https://www.hrc.org/blog/hrc-announces-unprecedented-business-support-for-the-bipartisan-equality-ac\u0026amp;a=Equality Act\ target=\_blank\\u003eEquality Act\u003c/a\u003e\u0026nbsp;and fully support\u0026nbsp;\u003ca href=\https://c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2698282-1\u0026amp;h=1515556233\u0026amp;u=https://www.realogy.com/news/2018/10/03/realogy-announces-support-for-fair-and-equal-housing-act-bill\u0026amp;a=H.R. 1447\ target=\_blank\\u003e H.R. 1447\u003c/a\u003e\u0026nbsp;amending the Fair Housing Act to include LGBTQ as protected classes.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eWith diversity, we succeed together. 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integration with the Realogy portfolio of brands\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eDevelop and monitor paid online advertising and social media campaigns to meet either awareness or lead generation goals including identifying target audiences, monitoring costs and ROI and lead media agency to higher gains.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eOffer 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style=\\\line-height:normal\\\\u003eBe able to garner consensus from a large team and obtain stakeholder buy-in on new products is essential to success in this role\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eCreate promotional calendars for existing programs to drive awareness and adoption across the brands.\u0026nbsp; \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eDevelop adoption plans and collaborate with Consumer Program team, brand communicators and field teams to reach adoption or engagement goals set by the program owners\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eMonitor marketing costs and budgets as dictated by the program or product owner \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eManage internal \u0026amp; external agency providers (up to 3 agency partners), consultants, freelancers and other suppliers, including contract negotiation and management if necessary\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eDemonstrate excellent communication and interpersonal skills\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eSupervise one direct report as well as a matrix marketing team, including monitoring of schedules and deadlines for the team.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eProvide marketing support for franchise sales organization to help drive leads into the sales funnel with creative approaches to demonstrating the value of a Realogy brand affiliation.\u0026nbsp; \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003c/ul\u003e\u003cdiv\u003e\u003cbr\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cb\u003eThe Perfect Fit\u003c/b\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cul\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eMinimum 7 years of applicable marketing experience in online media campaigns, creation of B2B and B2C marketing materials designed to inform and engage as well as the ability to write effective marketing copy for emails, flyers, etc.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eBachelor’s degree required with concentration in marketing strongly preferred\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eAbility to write an informed and detailed creative brief that will guide agency or creative partners to design materials that meet marketing goals.\u0026nbsp; \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eMust be able to provide appropriate feedback to agency to garner the desired result so that the project stays on budget and on schedule\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eExperience in Adobe Photoshop or Illustrator desired\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cdiv\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eExperience in video content creation and editing 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Company info

Realogy Holdings Corp
Website : https://www.realogy.com/

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