Company name
PVH Corp
Location
New York City, NY, United States
Employment Type
Full-Time
Industry
Marketing, Manager
Posted on
Mar 30, 2021
Profile
POSITION SUMMARY:
The Sr. Manager, Global Integrated Marketing will assist in the development and execution of seasonal and always-on initiatives for Calvin Klein— managing the day to day planning and internal alignment with key global and regional cross-functional teams through to execution. In partnership with product design, merchandising, Creative, Social/PR, regional and licensed marketing teams, this role will support the development of cohesive channel communications and go-to-market strategies.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
In alignment with strategies set forth by the CMO and within the global Marketing team, support the development of cohesive marketing plans seasonally– from the partnership with global and regional Business and Merchandising teams to fuel consumer demand to the collaboration with Social, PR, Media, Brand and Creative teams to drive brand energy and relevancy
Establish strong relationships with key and relevant stakeholders throughout the organization (Merchandising, Product, Media, Licensee Marketing, Social/PR, VM, Creative, IT) to inform on-going planning and business/brand alignment
Develop and maintain seasonal global marketing objectives, priorities, plans and processes to drive global & regional business and brand goals
Support business and market analytics for all initiatives, challenging partnering teams to deliver against demand generation metrics
Establish value propositions and brand engagement through all stages of the consumer purchase cycle
Partner closely with Creative team to ensure channel planning needs, asset requirements and delivery time timetables are achieved
Support brief submission process ensuring requested deliverables, context and background are clear
Provide regional marketing teams with relevant updates on central direction to ensure best local adaptation and execution
Collaborate with product, function and regional marketing leaders to deliver seasonal planning and execution
Build and maintain strong partnerships with key platform, intelligence and technology partners to continue to foster innovation and excellence for the brand within the Industry
Collaborate with regions on inventive, on-brand and relevant executions on all global strategies and regional priorities within each market
Identify ongoing collaboration opportunities across product, content & experience to ensure Calvin Klein continues to innovate & push boundaries
Support the development and optimization of the Global Brand Marketing calendar – collaborating with global Creative, Media, PR, Influence, Talent, Social and Brand Experience team leads to build out cohesive owned/earned/paid communication plans seasonally
Support the development and tracking against seasonal measurement plans – including global/regional planning, reporting and share-out with cross-functional teams
QUALIFICATIONS & EXPERIENCE:
Experience:
6-7 years of Marketing experience, with a proven experience in the development and execution of 360 owned, earned and paid marketing plans.
Education: Bachelor’s Degree Required
Skills:
Demonstrated ability to work cross functionally in a global capacity
Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels.
Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.
Strong writing and editing skills.
Analytical, with the ability to provide strategic recommendations based on data.
Passionate about fashion, art, pop culture and global events.
Ability to quickly absorb the spirit of the CALVIN KLEIN aesthetic.
High proficiency in PowerPoint, Word, Excel and Google Drive suite.
Experience with measurement, analytic and listening dashboards (ie Adobe Analytics) a plus.
Experience with owned, earned and/or paid media a plus.
PVH Corp. or its subsidiary (\PVH\) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH
Company info
PVH Corp
Website : http://www.pvh.com/