Director of Marketing

Profile

95639BR

Job Title:

Director of Marketing

No. of Positions:

1

Job Description:

The automotive maintenance aftermarket is entering a period of transformation as a result of rapid changes in vehicle design, technology advances, government regulations and an evolving consumer base. These forces of change will necessarily evolve the automotive maintenance aftermarket. Jiffy Lube is currently the industry leader in the installed lubricants segment and it is our objective to grow this leadership position within the installed lubricants segment and into the broader automotive maintenance aftermarket and we are looking for a Director of Marketing to come onboard as a key JLI leadership team member in this exciting growth journey and lead innovation within the industry.

The Jiffy Lubes (JLI) Director of Marketing is responsible for growing volume, revenue and market by leading the strategy development, business model evolution and brand management of Jiffy Lubes together with tactical marketing execution. The Director of Marketing will also be a leader of community to inspire, lead and develop the JLI marketing professionals.

Position Accountabilities

Develop, manage, and deliver breakthrough marketing strategies that grow system-wide traffic, retention and revenue for Jiffy Lube.

Manage improvement of all key brand health metrics including but not limited to market share, brand awareness, consideration, fit, purchase intent, and brand preference.

Continue to build the brand through effective Customer Value Proposition (CVP) development and implementation.

Successfully deliver media plans via the National Advertising Board of franchisees (NAB). Ensure local tactics align with NAB strategy.

Leverage consumer data analysis and scorecards to help drive more strategic marketing recommendations.

Develop and deliver full media strategies for national and local implementation that delivers growth to the franchisees in an evolving media environment. This includes broadcast video, radio, CRM and print along with the following evolving digital marketing strategies; Digital video, streaming video, programmatic video, display ads, paid search and retargeting, web tools including SEO and Social media tactics.

Find ways to improve the customer experience including awareness, engagement, loyalty, service center employee interaction and CVP development that generate industry leading customer experience metrics.

Develop joint marketing efforts for Pennzoil and Jiffy Lube that deliver growth for both brands.

Work with individual franchise entities to help all franchisees develop marketing plans and strategies at a local level. Work closely with coops to develop plans that support larger markets that contain multiple franchisee entities.

Manage 4 franchisee committees (Customer Experience and Innovations, Marketing, Products and Services and National Advertising Board) as well as participate on the Top-to-Top meetings with the Jiffy Lube Association of Franchisees (JLAF) Executive Board requiring significant stakeholder management and effectively engage, steer and influence a large number of diverse stakeholders with diverse agendas

Lead a team of 20 establishing relevant and aligned targets and KPIs to deliver the overall goals of the JLI Marketing Organization

Lead the management of aligning stakeholders internal and external on brand direction

Lead as the visible ambassador to the public relations, trade publications and franchisee network

Auto req ID:

95639BR

Country of Work Location:

United States

Company Description:

Shell is a global group of energy and petrochemicals companies with over 90,000 employees in more than 70 countries and territories. In the US, we have operated for over a century and are a major oil and gas producer onshore and in the Gulf of Mexico, a recognized innovator in exploration and production technology, and a leading manufacturer and marketer of fuels, natural gas and petrochemicals. We deliver energy responsibly; operate safely with respect to our neighbours and work to minimize our environmental impact. We are in search of remarkable people who will thrive in a diverse and inclusive work environment to deliver exciting projects locally and globally. People who are passionate about exploring new frontiers. Innovators and pioneers. People with the drive to help shape our future. Because remarkable people achieve remarkable things.

Disclaimer:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date.

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The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand.

Shell participates in E-Verify.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws.

Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability.

Work Location:

Houston

Requirements:

Four-year college degree required, MBA Preferred

15 years marketing and/or relevant experience required

Excellent written and verbal communication skills

Excellent negotiation and influencing skills with the ability to persuade and influence key stakeholders

Demonstrated capability to deal effectively with broad challenges and deliver significant results in both core marketing deliverables and overall business objectives

Must be able to evaluate situations and make decisions amid ambiguity

Strong stakeholder, relationship management and networking skills internally and externally

Strong capability and capacity to understand, incorporate and implement business strategies

Understand and possess the ability to work with franchises and the franchise model

City, State (if applicable):

Houston

Company info

Shell .
Website : https://www.shell.com