Director of Product Strategy Bootcamps

Profile

\u003cp class=\p1\\u003e\u003cstrong\u003eWhat We’re Looking For:\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan style=\font-weight: 400;\\u003eAs the Director for Product Strategy for 2U Bootcamps, you’ll be responsible for defining differentiation and defensibility for current and future Trilogy products. You’ll develop strategy both at the product-level and portfolio-level, defining how each product will compete \u0026amp; win in the market, and how our scale will allow us to offer unique value to students.\u003c/span\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan style=\font-weight: 400;\\u003eYou’ll work with the Managing Director, Program Leads, Product Marketing, and nearly every function in the business to design, distill, and communicate the bets and hypotheses that will define our market position. You’ll coordinate with other business lines at 2U, sharing insights and aligning against the wider corporate strategy across both short courses and degrees.\u003c/span\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan style=\font-weight: 400;\\u003eYou will own and manage the qualitative consumer research function in the business, defining and prioritizing research projects to ensure that we are delivering insights against the right questions. For new product concepts, you’ll be responsible for market and customer discovery, product concept creation, and validation, all culminating in a pilot investment recommendation.\u003c/span\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan style=\font-weight: 400;\\u003eThis job will require both soft and hard skills, force you to learn quickly about a variety of different fields, and challenge your ability to distill and communicate complex ideas and topics. You’ll be at the center of some of the most complex problems the business faces and that should excite you. You’re an optimistic, high-energy leader who loves to find the ‘truth’ inside of unstructured problems.\u0026nbsp;\u003c/span\u003e\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eResponsibilities Include, But Are Not Limited To:\u003c/strong\u003e\u003cstrong\u003e\u003cbr\u003e\u003c/strong\u003e\u003c/p\u003e
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\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eBuild a point of view on differentiation and defensibility for all products in the portfolio, as well as the portfolio as a whole, defining what product attributes are ‘table stakes’ and what will define a successful market position\u003c/span\u003e\u003c/li\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eOwn market and customer discovery for new products, defining and validating winning positions in the market, produce pilot investment recommendations, and then hand off to Product Marketing for go-to-market once new concepts are approved\u003c/span\u003e\u003c/li\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eCreate a backlog of project briefs for our qualitative research muscle to execute, defining and prioritizing the key hypotheses that need validating or invalidating from students\u003c/span\u003e\u003c/li\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eBuild out and maintain a perspective on how the overall bootcamp market is evolving, how competition, alternatives, and substitutes are shaping student decisions\u003c/span\u003e\u003c/li\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eSupport Program Leaders and Product Marketing in developing their roadmaps and priorities for their product lines, coordinating when there is overlap or divergence across the verticals\u003c/span\u003e\u003c/li\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eOwn special strategic projects that cut across the portfolio in order to drive new value to bootcamps in the portfolio and win in an increasingly competitive market\u003c/span\u003e\u003c/li\u003e
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\u003cp class=\p1\\u003e\u003cstrong\u003eThings That Should Be In Your Background:\u003c/strong\u003e\u003c/p\u003e
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\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eAt least 3 years of experience in product management or product strategy roles\u003c/span\u003e\u003c/li\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eDeep analytical skills, across quantitative and qualitative data and methods\u003c/span\u003e\u003c/li\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eExceptional communication and presentation skills, to a range of stakeholders, from functional team members to the executive team\u003c/span\u003e\u003c/li\u003e
\u003cli style=\font-weight: 400;\\u003e\u003cspan style=\font-weight: 400;\\u003eExperience with direct-to-consumer businesses a must; backgrounds in Education and Technology a plus\u003c/span\u003e\u003c/li\u003e
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\u003cp\u003e\u003cstrong\u003eOther Attributes That Will Help You In This Role:\u003c/strong\u003e\u003c/p\u003e
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\u003cli\u003e\u003cspan style=\font-weight: 400;\\u003eNaturally curious, with a strong ability to learn quickly about new markets, customers, labor markets, and more\u003c/span\u003e\u003c/li\u003e
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\u003cp\u003e\u003cstrong\u003eAbout 2U Inc. (NASDAQ: TWOU)\u003c/strong\u003e\u003c/p\u003e
\u003cp class=\p1\\u003eAt 2U, we power world-class online education and in-person boot camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help universities fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our university partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. 2U, Inc. has acquired and integrated two companies broadening our portfolio of education offerings into short courses with GetSmarter and boot camps with Trilogy. This role supports our Trilogy line of business.\u003c/p\u003e
\u003cp class=\p1\\u003e\u003cstrong\u003eAbout Trilogy\u003c/strong\u003e\u003c/p\u003e
\u003cp class=\p1\\u003eTrilogy Education, a brand of 2U Inc., partners with the best universities in the world to create and manage skills-based instructional programs (boot camps) to provide training for today’s workers with tomorrow’s skills.\u0026nbsp;\u003c/p\u003e
\u003cp class=\p1\\u003e\u003cstrong\u003e2U Diversity and Inclusion Statement\u003c/strong\u003e\u003c/p\u003e
\u003cp class=\p1\\u003eAt 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.\u0026nbsp;\u003c/p\u003e
\u003cp class=\p1\\u003e\u003cstrong\u003eBenefits \u0026amp; Culture\u003c/strong\u003e\u003c/p\u003e
\u003cp class=\p1\\u003eWorking at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.\u003c/p\u003e
\u003cp class=\p1\\u003e2U offers a comprehensive benefits package:\u003c/p\u003e
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\u003cli class=\p1\\u003eMedical, dental, and vision coverage\u003c/li\u003e
\u003cli class=\p1\\u003eLife insurance, disability and 401(k)\u003c/li\u003e
\u003cli class=\p1\\u003eUnlimited snacks and drinks\u003c/li\u003e
\u003cli class=\p1\\u003eTuition reimbursement program\u003c/li\u003e
\u003cli class=\p1\\u003eGenerous paid leave policies including unlimited PTO\u003c/li\u003e
\u003cli class=\p1\\u003eAdditional time off benefits include: volunteer days, parental leave, and a company-wide winter break from Christmas through New Years!\u003c/li\u003e
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\u003cp class=\p1\\u003eTo learn more, visit 2U.com. #NoBackRow\u003c/p\u003e
\u003cp class=\p1\\u003eNote: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.\u003c/p\u003e
\u003cp class=\p1\\u003e2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.\u003c/p\u003e}

Company info

2U, Inc
Website : http://2u.com