Brand Execution Manager

Profile

Best Buy

The Brand Execution Manager

provides day to day support for the execution of Product Brand assets for Best Buy’s Exclusive Brands. Key assets include Packaging artwork and structure design, Documentation and E-Commerce content design such as images, videos, copy, features, specs and other content as appropriate.

This person is expected to effectively collaborate with a wide range of cross functional teams, including ExB US & Asia, Brand Marketing, Digital Assets, Creative Services, Legal and Sustainability to bring Best Buy’s Exclusive Brands to life for our customers!

Project Task Management

Monitor and/or complete all work orders, forms and tasks Ensure that agency work orders for new and/or modified products initiated through our product commercialization tools are on-time, accurate and completed with the correct category features/specs/customer communication needs for Branded asset development

Create design briefs and kick off incremental work with agency partners when appropriate (outside of standard Production Guidelines)

Complete tasks as defined through workflow tools/processes

Ensure that key deliverable dates are completed on time, working closely with Product Managers, Asia Project Lead (s), Asia Brand Execution Lead (s) and Agency creative/production team (s) to execute new content in the following areas: Packaging – creative design direction, remote artwork review and approval, dieline creation and submission, photo art direction

Documentation – remote artwork review and approval, vendor provided source file issue reconciliation, regulatory and/or usability analysis and review

E-Commerce – creative design direction review and approval, on-time content delivery (e-commerce Primary Display Page photography, videos, feature copy and other content as required)

Attend cross functional team meetings as appropriate, and provide meeting recaps if design driven or led

Run daily task reports from workflow systems to identify and resolve outstanding or late tasks that need to be completed by cross functional team

Creative Delivery

Lead the execution of any creative projects, starting with customer insights that are developed in collaboration with the ExB Brand Marketing, Marketing Consumer Insights, Enterprise Customer Care and Supplier Quality and Engineering team(s).

Provide creative input to new projects that are not within guidelines, and resolve requests in ways that maintain brand consistency while providing customer and category insights that may require new brand adaptations

Manage day to day relationship with agencies, including regularly scheduled creative reviews

Manage the governance and creation of creative and production guidelines for all assets created for Exclusive Brands (Packaging, Content, Documentation, terminology, regulatory, Enterprise adopted standards)

Work with internal/external art directors/copywriters to ensure that final content is prepared accurately, timely and within brand guidelines for all assets across all brand delivery channels (e-commerce, packaging, documentation, etc.)

Ensure updated Enterprise e-commerce content standards are communicated and resolved with internal partners and agencies

Systems and Process Development

Primary liaison for development of new and/or enhanced workflow/process with the Enterprise Digital & Technology and E-Commerce teams to drive systems and process enhancements

Lead development of new capabilities/enhancements in the ExB Brand Execution workflow tools (Product Management, Remote Approval, Project/Task Management, Digital Asset Management, Reporting, etc.)

Reporting and Billing

Reconcile monthly billing detail from agencies and provide summary with any outstanding actions to leadership for approval

Consolidate global operational reporting metrics into monthly/quarterly business summary for review with leadership

Basic Skills:

5 years in product development, including the development of e-commerce content, packaging artwork, user guides and documentation

2 years in project and traffic management, within an agency or corporate environment

2 years developing e-commerce content strategies for consumer electronics products, specifically the execution of assets that will be used across digital platforms

Experience leading design and creative work collaboratively between product managers and agency creative teams

Excellent written and verbal communications with experience writing creative briefs and communicating them to agency designers

Excellent project management skills, with the proven ability to manage and prioritize multiple complex projects simultaneously

Strong working knowledge of digital content development strategies, with experience leading complex product launch initiatives across multiple digital and physical brand communication platforms (e-commerce, social media, brand landing websites, packaging, documentation)

Strong working management of print production technologies

Company info

Best Buy
Website : http://www.bestbuy.com