Digital Marketing Manager - Pennzoil

Profile

Texas, United States of America

Job Family Group:

Commercial and Retail

Worker Type:

Regular

Posting Start Date:

September 17, 2021

Business unit:

Downstream

Experience Level:

Experienced Professionals

Job Description:

What's the role -

The Global Lubricants Americas North America Marketing team is the ideal place for commercially minded strategic marketers with a passion for building brand value and delivering growth through priority sectors. Shell Lubricants is the leading global supplier of lubricants in the world and as a member of the marketing community, you will have the opportunity to be a part of a fun, diverse and exciting team shaping the future of mobility and operations.

The lubricants industry is a dynamic, growing business on the cusp of change as we help our customers prepare for the energy transition. Our marketing team is responsible for setting the vision for each of the sectors we operate in and then executing our strategy through valued customers and partners throughout North America. You will be a part of a highly motivated marketing community committed to building strong brands, making data and insight-based decisions, and supporting each other for overall team success.

As the Pennzoil Quaker State (PQS) Digital Marketing Manager, you will provide visible and strategic leadership driving the Digital Marketing Strategy, aligned with Shell’s digital strategy. You will collaborate with the broader Consumer Road Brand & Channel Marketing Team to help support the Sector delivery for Pennzoil and Quaker State across North America.

More specifically, your role will include:

Developing and executing the overall digital marketing strategy for both Pennzoil and Quaker State to meet the Lubricants Strategic ambitions and play a key role in helping define and influence the long-term digital roadmap. Ensure the digital strategy is thoroughly developed and clearly communicated to marketing, sales, leadership, agencies and other key stakeholders.

Championing Digital innovation - Utilize strong Market intelligence and digital developments to bring an expert view on Digital to the organization. Continually evaluate potential applications in the NA Lubricants business, build on differentiated services/solutions and maintain and grow Thought Leadership in our identified strategic initiatives. You will stay abreast of new technologies and collaborate internally across business lines to share best practices. You will evaluate, recommend and help deliver new digital offerings as an ongoing part of the digital strategy. Your natural curiosity for the business will help you to develop creative solutions to challenges.

Managing the Digital footprint of PQS Brands in Ecommerce, Search, SEO, Social Media, Online Video, Display, Websites, Email marketing and across Digital Tools. You will lead the strategy and activation of key digital programs and platforms. Accountable to support all PQS customer channels across Business-to-consumer and Business-to-business services. You will manage digital content, digital media and tools including content development, user experience design, program activation, measurement, optimization, and sustainment.

Championing Data based decision making and optimizing Digital Media. Leveraging Media Mix Modelling, benchmark insights, and campaign performance reports to optimize campaigns and deliver Intelligent Marketing. Manage digital marketing media performance to deliver high ROI digital campaigns.

Budget and Contract management - This role has direct & indirect accountability of Digital Marketing investments. Having a customer-first, commercial-mindset and strong financial acumen will be key to success in this role.

Facilitating strong communication and alignment across important internal stakeholders and directly manage external digital agencies. This role will rely heavily on your ability to heavily influence teams and stakeholders without direct management hierarchy and working closely with an integrated agency team. Additionally, your ability to manage important internal and external stakeholders will be critical. In this role it will be important that you can work collaboratively with cross functional teams.

Skills and Requirements

What we need from you -

Must have legal authorization to work in the US on a full-time basis for anyone other than current employer.

Bachelor's Degree required and a Master’s Degree is preferred

7 years’ experience in Digital Marketing or related experience required

Extensive history of commercial experience in Marketing/Sales with thorough knowledge of the 4 P’s of marketing (product, placement, price, promotion) and a proven track record of successfully growing brands and exceeding volume and profitability targets

Outstanding verbal and written communication skills

Able to work independently and with limited supervision, highly self-motivated and able to effectively manage various competing priorities.

Company description

Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. We have expertise in exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals.

As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business.

Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

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DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws. Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability. As a US Federal Contractor, hiring selections are subject to periodic audit review and documentation of your selections should be maintained for a period of three calendar years. It is the policy of Shell in the U.S. (“Shell”) to provide equal opportunity to all individuals, employees and all qualified applicants for employment consistent with employment requirements and qualifications. Shell prohibits discrimination based on race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, citizenship, genetic information, or other protected status under federal, state or local laws. All employees are expected to support this policy and contribute to an environment of equal opportunity. If you need an accommodation for a disability during the resourcing process, please speak with an HR representative.

According to the United Nations, the global population could increase to more than 10 billion people. A key role for society – and for Shell – is to find ways to meet the growing demand for energy, with less carbon emissions. We need people who dare to think differently – to take part in developing tomorrow’s energy solutions today.

Company info

Shell .
Website : https://www.shell.com