Sr Product Manager Portfolio and Biomarker Marketing

Profile

Bristol-Myers Squibb is a global Biopharma company committed to a single mission: to discover, develop, and deliver innovative medicines focused on helping millions of patients around the world in disease areas such as oncology, cardiovascular, immunoscience and fibrosis.

Join us and make a difference. We hire the best people and provide them with a work environment that places a premium on diversity, integrity, collaboration and personal development. Through a culture of inclusion, we create a better, more productive work environment. We believe that the diverse experiences and perspectives of all our employees help to drive innovation and transformative business results.

The US Oncology Professional Portfolio Marketing team consists of a team of 3 individuals that play a critical role in developing and executing Brand level strategies and tactics.

The Sr. Product Manager of Portfolio and Biomarker Marketing will be responsible for a diverse set of key Oncology franchise drivers to ensure launch success and sustainability across Opdivo, Yervoy, and future assets. This individual is responsible for developing the strategy of and driving the execution for all Biomarker and I-O Education efforts for BMS in the US Oncology market.

The position reports into the Director of Portfolio and Biomarker Marketing and sits within the US Oncology Portfolio Commercial Team. This individual will be based at the Princeton Pike site – Lawrenceville, NJ.

Key responsibilities include:

Biomarker:

Develop and maintain clear US biomarker launch strategy/tactical plans and align with stakeholders (tumor teams, medical, Worldwide (WW)

Ensure successful biomarker launches for future OPDIVO brand or combination indications

Engage with key stakeholders in biomarker testing & diagnostics to drive BMS biomarker leadership

Collaborate with TLs to develop and disseminate biomarker education

Develop and drive all content in a multi-channel execution plan (print, digital, NPP, speaker program). Support matrix partners to ensure strategy and messaging in execution when relevant.

Immuno-Oncology Unbranded:

Develop and maintain a clear I-O strategy shared and aligned across the matrix for the key educational objectives for key target audiences

Align all WW and US stakeholders on strategy, messaging and execution

Ensure I-O campaign supports WW and US portfolio strategy

Develop and drive all content in congress and speaker programs. Support matrix partners to ensure strategy and messaging in execution when relevant

General:

Assess and monitor customer insights and market events influencing the OPDIVO and Yervoy brand equity

Maintain a complete list of projects conducted/planned across the teams

Manage media plans (I-O unbranded HCP, Biomarker)

Consistently map investments

Partner seamlessly with brand teams, hub partners, finance, medical, corporate affairs, R&D and Worldwide

Opportunity to lead professional portfolio projects aligned with development plan

Qualifications:

3-5 years of Pharma Experience in Commercial, Medical or Agency based Function

Demonstrated ability to execute in a highly dynamic market

Oncology Experience Preferred

Experience with PReP review process and MercuryNG systems preferred

Strong organizational, interpersonal, communication skills, and executive collaboration required

Proven ability to lead across the matrix, to inspire others and drive change

Sales Experience beneficial

Strong project management skills

Strong communication skills

Demonstrated strengths across BMS Behaviors

Bristol-Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees the resources to pursue their goals, both at work and in their personal lives.

Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Company info

Bristol-Myers Squibb Company
Website : http://www.bms.com