Marketing Cloud: Journey Manager

Profile

Description

At Humana, we put our partners and customer experience first. That said, Employer Group Marketing is investing in a team of communication innovators as well as best-in-class marketing technology to create exceptional experiences for our broker partners as well as employer and member customers.

Responsibilities

You will be responsible for pioneering and owning a portfolio of marketing journeys and the results they generate - via Salesforce Marketing Cloud. You will need to identify and solve for a wide-range of complex use cases, go-to-market challenges, and application dependencies. You will independently lead cross functional initiatives from concept to launch by working with prolific marketers, designers, copywriters, and engineers. In this role you will need or be able to quickly develop an understanding of how group health insurance works - including the roles which agents, brokers, consultants and employers play in the commercial health insurance space. You must be able to generate high-impact ideas, clearly prioritize workloads, manage multiple projects simultaneously and drive to completion.

Key Responsibilities

Work with business partners to discover communication gaps and pioneer new marketing concepts

Analyze, improve, and/or pivot previously delivered marketing through automation or new ideas

Build detailed requirements and business cases for partners, creative and development teams

Bring your marketing experience to life by leading a creative team from concept to final design

Independently lead change management prior to the launch of any communication

Work with reporting teams to ensure your portfolio of journeys is measured in Salesforce Datorama

Recommend new ways of leveraging marketing technology to drive efficiency and results - especially via Salesforce Marketing Cloud and Salesforce CRM

Minimum qualifications

Bachelor's degree in business, marketing or related field

7 years of relevant professional experience

2 years of experience leading marketing campaigns and/or using marketing tools

Must have accessibility to high speed DSL or cable modem for a home office (satellite internet service is NOT allowed for this role); and a minimum internet connection speed of 10M x 1M

Preferred qualifications

MBA or advanced degree in related field

Health insurance experience

Experience with Marketing Cloud, CRMs, and other MarTech; certifications a plus

Knowledge of and experience in deploying digital products in an agile framework

Deep-sense and curiosity of marketing, technology, health insurance, and analytics

Track record of being laser focused on customer experience

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com