Sr. Director Global Marketing- WW Hematology

Profile

Bristol-Myers Squibb is a global Biopharma company committed to a single mission: to discover, develop, and deliver innovative medicines focused on helping millions of patients around the world in disease areas such as oncology, cardiovascular, immunoscience and fibrosis.

Join us and make a difference. We hire the best people and provide them with a work environment that places a premium on diversity, integrity, collaboration and personal development. Through a culture of inclusion, we create a better, more productive work environment. We believe that the diverse experiences and perspectives of all our employees help to drive innovation and transformative business results.

Sr. Director Global Marketing- WW Hematology is a critical member of the Reblozyl team. The Director will lead the commercialization efforts globally for the Beta thalassemia indication and life cycle management. They will partner closely with the marketing leads in the major markets to develop brand materials, ensure clarity in implementation and be the go-to leaders for the brand strategy by the major markets.

Roles & Responsibilities

Collaborate with the Reblozyl Worldwide Brand Team on the go-to-market Strategy for the B-thal and future indications. Deliver materials and strategies to drive launch readiness and enable implementation. Collaborate with broader Reblozyl team to develop regular communications to senior management on progress on strategy and in market execution including oversight to BOD.

Deliver overall message platform, scenario planning, strategic choice work and other key projects/activities

Drive and provide core worldwide deliverables to aid launches including message guidance documents, disease and competitive backgrounds.

Gain priority market endorsement on launch strategy and core deliverables working with other functions, priority markets and commercialization leads to both embed and drive rapid implementation of the GTM strategy

Review the market level plans, provide feedback, track execution, report on challenges encountered and develop remediation strategies

Deliverables include:

Disease landscape and unmet needs

Patients insights and voice of customer

Monitor and describe the competitive landscape

Develop and challenge revenue forecasts

Establish the strategic imperatives necessary to gain and maintain a leadership position within B-thal

Lead strategic planning for LCM

Requirements :

10/15 years industry experience with 5 years of marketing/equivalent experience. BA/BS required; MBA/graduate degree preferred.

Demonstrated experience in leading strategically, driving performance and fostering collaboration.

Experience in mobilizing matrix team members, regional partners, embracing teamwork and project management within a cross functional environment will be critical.

Strong interpersonal and communication skills and the ability to effectively and efficiently drive performance are required.

Sales and marketing leadership, with P&L management preferred.

Experience in Myeloid/hematology space desired

Bristol-Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees the resources to pursue their goals, both at work and in their personal lives.

Company: Bristol-Myers Squibb

Req Number: R1521540_EN

Updated: 2020-02-19 00:00:00.000 UTC

Location: Summit,New Jersey

Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.

Company info

Bristol-Myers Squibb Company
Website : http://www.bms.com