Marketing and Events Manager

Profile

\u003cp\u003e\u003cem\u003eWe\u0026rsquo;re looking for a versatile, experienced and hands-on Marketing and Events Manager to build CNYB\u0026rsquo;s brand in a crowded and competitive New York market. Successful business events is one of the pillars of the brand\u0026rsquo;s marketing and audience-building strategy.\u003c/em\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan\u003eThe primary focus of the Marketing and Events Manager will be to work across departments \u0026ndash; Newsroom, Sales and Custom -- to plan and implement in-person and virtual events. With any event, the Manager will work closely with the Associate Publisher and the sales team to create and fulfill sponsorship opportunities and client expectations.\u003c/span\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan\u003eThe Manager reports to the Publisher but is part of a two-person event team and an eight-person marketing team that serves four Crain brands.\u003c/span\u003e\u003c/p\u003e
\u003cp\u003eThe Manager will work with the Group Marketing Director to conceptualize and execute integrated marketing campaigns across editorial, events, custom and sales promotion. The manager will have access to a team of graphic designers, e-mail specialists and audience developers in order to produce and execute marketing assets and communications that drive leads, build pipeline and meet other KPIs.\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eResponsibilities:\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003cspan\u003eOversee the overall strategy, planning and execution of Crain\u0026rsquo;s conferences, award receptions, webcasts, seminars and networking events.\u003c/span\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/li\u003e
\u003cli\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003cspan\u003eWorking with Associate Publisher and Custom director, create sponsorship packages and oversee fulfillment. \u003c/span\u003e\u003c/li\u003e
\u003cli\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003cspan\u003eManage each event\u0026rsquo;s P\u0026amp;L, including revenues and expenses\u003c/span\u003e\u003c/li\u003e
\u003cli\u003eDefine and implement go to market plans to build awareness, grow traffic, and meet sales objectives.\u003c/li\u003e
\u003cli\u003e\u003cspan\u003eLead the strategy, development and execution of marketing initiatives that drive event registrations (tickets sales/tables) through various channels (i.e. email, social, web, print).\u003c/span\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/li\u003e
\u003cli\u003eDefine and implement go to market plans to build awareness, grow traffic, and meet sales objectives.\u003c/li\u003e
\u003cli\u003eWork with sales team to put together high-impact sales and marketing collateral.\u003c/li\u003e
\u003cli\u003eManage logistics, budgeting, and scheduling elements as related to campaigns, including project-managing cross-functional team members of various levels to drive expected timelines and outcomes\u003c/li\u003e
\u003cli\u003eOversee nomination program logistics working with key newsroom stakeholders, consistently tracking submissions adjusting marketing efforts as needed to meet goals.\u003c/li\u003e
\u003cli\u003eManage logistics, budgeting, and scheduling elements as related to campaigns, including project-managing cross-functional team members of various levels to drive expected timelines and outcomes\u003c/li\u003e
\u003cli\u003eIdentify and manage opportunities opportunity for strategic partnerships with vendors, venues and organizations to support and grow CNYB products and initiatives.\u003c/li\u003e
\u003c/ul\u003e
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\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBasic Qualifications:\u003c/strong\u003e\u003c/span\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/p\u003e
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\u003cli\u003e\u003cspan\u003eBachelor\u0026rsquo;s degree in advertising, marketing, communications, business, hospitality management or a relevant field.\u003c/span\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/li\u003e
\u003cli\u003e\u003cspan\u003eAt least 3 years of direct experience specifically focused on event management.\u003c/span\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/li\u003e
\u003cli\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003cspan\u003eAt least 5 years of general marketing experience.\u003c/span\u003e\u003c/li\u003e
\u003cli\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003cspan\u003eStrong project management, sales and management skills.\u003c/span\u003e\u003c/li\u003e
\u003cli\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003cspan\u003eAbility to \u003c/span\u003etranslate business objectives into goal-oriented marketing campaigns\u003c/li\u003e
\u003cli\u003e\u003cspan\u003eHands-on experience in the production of live events, live-to-tape and live webcasts and/or webinars and other virtual events.\u003c/span\u003e\u003c/li\u003e
\u003cli\u003e\u003cspan\u003eExpertise in cost estimating, project budgeting and reporting.\u003c/span\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/li\u003e
\u003cli\u003e\u003cspan\u003eProven ability to plan, manage, and execute multiple projects and timelines simultaneously.\u003c/span\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/li\u003e
\u003cli\u003e\u003cspan\u003eStrong negotiation, project and time management skills.\u003c/span\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/li\u003e
\u003cli\u003e\u003cspan\u003ePoised and confident manner as position interacts with senior level executives.\u003c/span\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/li\u003e
\u003cli\u003e\u003cspan\u003eAbility to collaborate in cross-team environment.\u003c/span\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/li\u003e
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\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u0026nbsp;Preferences: \u003c/strong\u003e\u003c/span\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003cspan\u003eExperience in working at a media company. \u003c/span\u003e\u003c/li\u003e
\u003cli\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003cspan\u003eExperience with project-management software, especially \u003c/span\u003e\u003cspan\u003eSmartSheet\u003c/span\u003e\u003c/li\u003e
\u003cli\u003e\u003cspan\u003eExperience with such event registration software platforms as Zoom, Go ToWebinar and On24\u003c/span\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/li\u003e
\u003cli\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003cspan\u003eMarketing experience in a B2B field.\u003c/span\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/li\u003e
\u003cli\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003cspan\u003eEvent management experience in NYC event market.\u003c/span\u003e\u003c/li\u003e
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\u003cp\u003e\u003cspan\u003eThis position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.\u003c/span\u003e\u003c/p\u003e
\u003cp\u003e\u003cspan\u003eCrain\u0026rsquo;s New York Business is the trusted voice of the New York business community connecting large, mid-sized and small businesses across the five boroughs by providing insights, analysis and opinion on how to navigate New York\u0026rsquo;s complex business and political landscape. Crain\u0026rsquo;s features reports on emerging trends, interviews with thought leaders and industry experts, and coverage of commercial opportunities, economic changes, politics and more. Our integrated approach in print, digital, in person events and custom content opportunities align powerful content with a powerful audience.\u003c/span\u003e\u003c/p\u003e
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