Sr. Director Automotive Media Strategy

Profile

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We're dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we're able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.

Job Summary

Responsible for directing and monitoring advertising sales activities for a geographic area and industry. Accountable for achieving assigned revenue targets associated with regions or segments of accountability. Develops training and motivational programs to improve performance of sales. Controls major and complex accounts. Monitors and delegates the work of sales managers and account executive as well as continually evaluating sales performance and modifying plans to achieve better results. Provides strategic leadership and direction for team. Develops goals and objectives in alignment with organizational business strategy. Develops and Manages budget.

Job Description

Core Responsibilities

Directs the production of advertising sales to assure that creative advertising content standards are upheld, utilizing latest video techniques to produce quality advertising from a technical standpoint.

Develops and ensures local/national and/or regional advertising sales plan and promotional approaches including identification of objectives, strategies and action programs to produce revenue toward achievement of set goals.

Ensures the adherence to policies and procedures outlined in the Company's policy manuals and complies with the details outlined in the Company's Code of Ethics and Business Conduct. Establishes change or deviation in current policies to meet competitive situations.

Develops and monitors department operating budget and control operations to meet budgeted revenue and cash flow objectives.

Develops and manages client list and/or account territories to maximize revenue opportunities.

Provides motivation for advertising sales personnel through individual contact, goal setting, periodic meetings, incentive plans/contest and a positive working environment. Establishes and ensures the execution of short and long-term advertising revenue goals.

Oversees advertising availability inventory.

Establishes budgets and monitors rate structure in coordination with appropriate personnel in the entity; Concise and accurate reporting of all sales revenue; Oversees and maintains contact with clients.

Consistent exercise of independent judgment and discretion in matters of significance.

Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

Other duties and responsibilities as assigned.

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years

Salary:

Pay Range: This job can be performed in Colorado, with a Pay Range of $151,800.00 USD - $239,234.69 USD

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.

Targeted Commission: $135,000

Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.

Company info

Comcast
Website : http://corporate.comcast.com