Director Marketing Technology Strategy

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Job Information

Humana

Director, Marketing Technology Strategy

in

Glen Allen

Virginia

Description

Humana is a Fortune 50 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve; Humana starts from within, and is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security. Enabling people to live life fully and be their most productive.

Humana is building a best-in-class Marketing organization to drive profitable membership growth across diverse business lines. The Marketing Operations & Technology team is a part of Humana's Marketing & Communications organization, supporting marketing initiatives across the full consumer lifecycle. Having a solid foundation of capabilities and operational efficiencies that are modern & platforms-based is imperative to executing efficient and effective marketing strategies across all insurance segments (i.e. Medicare, Medicaid, Individual Specialty and Employer Group) and healthcare services segments (i.e. Pharmacy, Clinical, Home and CDO). We are seeking a talented leader to join our team in the role of Director, Marketing Technology Strategy reporting to Associate VP Marketing Technology.

The Director, Marketing Technology Strategy will lead MarTech Strategy and technology driven transformation of enterprise-wide marketing and communication capabilities. This is a high impact and highly visible leadership role that interfaces with senior leaders to enable their strategies through MarTech solutions. This requires the ability to see the big picture and deliver next-gen MarTech solutions that help business deliver personalized, simple and caring communications.

Responsibilities

The Director, Marketing Technology Strategy is accountable for roadmap and transformation of marketing campaigns to customer-centric communication journeys that supports full consumer lifecycle (acquisition, onboarding, engagement, retention). S/he will lead a team and partner with all marketing and business teams to ensure marketing and communication capabilities are enabled to meet business needs.

Responsibilities

Integrates technologies into viable capabilities that support core marketing and business operations.

Leads a team responsible for enabling business strategy through marketing technology capabilities.

Acts as marketing technology steward; managing all aspects across the lifecycle of the consumer (acquisition, onboarding, engagement, retention)

Creates and executes the roadmap for evolution & integration of marketing capabilities and needs

Collaborates with various departments to ensure capabilities are aligned with business needs and shared across enterprise.

Liaises effectively with peers in the marketing organization to ensure that we're anticipating their needs; proactively planning capabilities, and leaning in for adoption.

Collaborates with functional delivery teams to plan for and prioritize new functionality; including people and process enablers

Lead by example by emulating behaviors consistent with the new ways of working and Humana's values

Key Candidate Qualifications

The ideal candidate will have extensive experience in marketing, technology or product management leadership and will be a strong people leader with proven success in expanding and elevating the capabilities and performance of the team. This person will have strong ability technology, database and project management ability; along with proven analytical skills and the ability to support multiple priorities. He/she will have a Bachelor's degree in disciplines such as business, engineering or computer science (preferably). An MBA is strongly preferred.

In addition to the above, the following technical qualifications and personal attributes are also sought:

Deep experience in enterprise software solutions and marketing suites such as Adobe and Salesforce.com is required

Move easily between big picture thinking and managing relevant details to deliver solutions.

Grow team talent to keep pace with changing MarTech landscape and industry trends.

Extensive functional expertise in marketing domain is required. Ability to transform & integrate platforms technologies for marketing use to optimize campaign development & execution

Understanding of marketing metrics and program measurement

Strong product management skills, especially with strong interface to product marketing and product engineering in an agile environment.

Strong detail-orientation and problem-solving skills as it pertains to technical implementation techniques for orchestrating marketing operations.

Experience in managing change by leading and energizing others, modeling adaptability, and inspiring strong organizational performance through periods of transformation, ambiguity, and complexity.

Ability to engage, educate, influence and guide others at all levels on the power of marketing as a business discipline to achieve company growth/retention goals and expand a brand

Current or recent experience in a large, highly matrixed company (i.e., Fortune 100), with proven ability to influence leaders and key stakeholders in such an environment

Excellent oral and written communications skills, including the polish, poise, and executive presence that will ensure effective interaction with senior and executive level audiences

Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs and win their co-ownership in the outcome

Experience managing external vendor relationships

Prior health insurance industry experience is preferred. Experience in regulated industries like financial services or insurance is a big plus.

Additional Information:

For this job, associates are required to be fully COVID vaccinated, including booster or undergo weekly COVID testing and wear a face covering while at work. The weekly testing will need to be done through an approved Humana vendor, and unvaccinated associates should follow all social distancing and masking protocols if they are required to come into a Humana facility or work outside of their home. We are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve.

If progressed to offer, you will be required to:

Provide proof of full vaccination, including booster or commit to testing protocols

*OR  *

Provide proof of applicable exemption including any required supporting documentation

Medical, religious, state and remote-only work exemptions are available.

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com