Plans and administers media programs in advertising department...

Plans and administers media programs in advertising department: Confers with representatives of advertising agencies, product managers, and corporate advertising staff to establish media goals, objectives, and strategies within corporate advertising budget. Confers with advertising agents or media representatives to select specific programs and negotiate advertising to ensure optimum use of budgeted funds and long-term contracts. Adjusts broadcasting schedules due to program cancellations. Studies demographic data and consumer profiles to identify target audiences of media advertising. Reads trade journals and professional literature to stay informed of trends, innovations, and changes that affect media planning.

If this article has helped you in some way, will you say thanks by sharing it through a share, like, a link, or an email to someone you think would appreciate the reference.

Popular tags:

consumers advertising demographic data representatives objectives product managers trends contracts plans Budget Planning

Related articles

Manager, Reservations
How to Define Your Objectives?
Manager, Department
Composing Your Personal and Concise Cover Letters
How to Be a Good Office Manager
How to Locate a Good Source of Managerial Jobs
Manager, Promotion
Event Manager Jobs—The Ins and Outs
Manager, Advertising Agency
Manager, Advertising