Directs activities of advertising agency...
Directs activities of advertising agency: Formulates plans to extend business with established accounts, to solicit new accounts, and to establish new advertising policies and procedures. Coordinates activities of departments, such as sales, graphic arts, media, finance, and research. Inspects layouts and advertising copy, and edits radio and television scripts for adherence to specifications. Conducts meetings with agency personnel to outline and initiate new advertising policies or procedures. May confer with clients to provide marketing or technical advice.
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